How A Slow Website Can Kill Profits

How A Slow Website Can Kill Profits

For most business today, having an easy to use and informative website is the key to ensuring the success of their venture in the virtual market. While most entrepreneurs focus on the aspects such as attractive design and useful information, they tend to ignore important factors such as loading time required for independent web pages. Such business owners fail to understand the fact that slow loading can deeply affect the efficiency and profitability of the website and might even drive away prospective customers. In order to avoid any such situations, it is important for business owners to use reliable web load testing tools offered by expert professionals such as Keynote, to ensure the efficiency of the website before making it live.

The following factors can help entrepreneurs to better understand the need to use web load testing tools to create a speedy and efficient website.

• When it comes to online browsing, most users expect instant results and hence generally loathe websites that are too slow to load. In most such cases, they simply opt togo to another website that offers a better loading speed and hence helps save time.
• Websites that take too much time to load also put a lot of stress on the user’s system resources, especially for systems that do not use latest technology. This can prove extremely frustrating for the users and generally drives them towards other compatible websites.
• Websites made live without performing load testing have run a greater risk of site failure when faced with huge traffic. This not only ruins the reliability and good will of the website but also creates a sense of distrust within the target audience.
• Most importantly in the absence of a load test entrepreneurs are simply unable to access the performance of their site across different browsers and networks. This can cause major complication and lead to loss of business in the long run.

In view of the above facts it is easy to comprehend the various advantages of using effective load testing tools offered by renowned providers like Keynote. In addition, to helping entrepreneurs gain an idea about the performance shortcomings of their site, testing also offers them the solutions for overcoming these problems in an effective manner. This proves advantageous in the following ways.

• It helps improve site performance by minimizing latency and ensuring ease of access.
• It helps build a sense of trust and quality among prospective customers and investors.
• It helps in accessing the desirable website traffic volume and devise ways to handle excess traffic.
• Monitoring websites becomes relatively easy as does the ease of use for prospective customers.

Having said that, it is important to understand that while web load testing can helps avoid many critical issues, it cannot guarantee prefect performance. This is because different systems tend to operate differently and might lead to performance issues due to local faults. However, with companies like Keynote, entrepreneurs can ensure that most critical website performance issues are resolved at least on the provider end, before it is made live.