The benefits of HTML 5 Ads

A large part of advertising online, is using display advertising, also known as banner ads, to attract target audiences on various websites, in order to generate sales and brand awareness.

In previous years, banner ads consisted of simple, static images, and were enough to effectively get the marketing message across in a simple way. Although static display ads are still highly successful, the world of marketing is continuously becoming more and more complex, including display ads.

HTML refers to the code or language that is used to animate parts or the whole of the banner ad itself. For example the fading of an image within the ad, or text moving across the ad. These are also sometimes referred to as responsive design advertisements, due to the advanced, technical and engaging features available within them.

There are many benefits to using HTML5 advertisements within your marketing campaign. Due to their consistency of display and function across all devices and networks, there will be no discrimination as to who sees your ads based on the browser, software or device they prefer to use. HTML5 ads perform consistently ands to a high standard across all devices, software and browsers so your reach is instantly increased.

HTML5 ads can also provide the user with more information, as the ay information can be displayed provides more space than a static ad. For example, having multiple slides within one advertisement allows for varying text and images, which would could only be displayed in separate static display ads. This also solves the issue of small text on ads displayed on mobile. Often with static display ads, if done incorrectly, ads can be too text heavy, meaning the size of the text is much smaller so when viewing on a mobile device, particularly on phones, the text can be very difficult to read. With HTML5 ads, this text can be spread out over multiple slides, so the text doesn’t have to be so small, so should be clear on a mobile device. With the majority of internet users preferring to use a mobile phone as their primary device, you want to make sure your ads are clear and effective in order to gain maximum impact.

Let’s face it, as humans we are always drawn more to fancy, moving graphics, animation and videos that static images…this is the exact effect your ads can have on your potential customers. This is not to say that static ads are not engaging, they absolutely are, but in a different way to HTML5 ads. It depends on your campaign objectives,, HTML5 ads are great for making a huge impact, for being overly eye-catching whereas static display ads work really well for gradually building up brand awareness and sales. Both can be extremely successful methods of display advertising, as long as they are designed and portrayed in the most effective way possible.