The Importance of the Press Release – 8 tips

Modern media moves at lightening speeds, and some traditional practices can seem outdated. One thing that will be here to stay, despite the naysayers, is the need for a solid press release.

Press releases are alive and kicking, and are constantly being adapted to give companies publicity. It is an oversimplification to suggest that the age of the internet has made them redundant. Today’s press releases are crucial in getting your messages out there.  

There are many benefits to good press release distribution. Here are 8 to think about:

Take Advantage

It does not matter what industry you’re in, or on the size of your company, you can benefit from press release distribution.  You may not think you have an extraordinary story to share, but you do have stories that can feature in the media outlets that operate in your arena. Obviously, you will never have access to that kind of publicity unless you are prepared to tell your story.

Press Release Distribution Does Not Cost The Earth

In fact, a lot of companies now write their own press releases. The main expense comes when you hire a press release distribution service to get the story in front of important media players. But when compared with paid advertising, press distribution is almost always the sensible option.

You Can Enhance Your Company’s Profile

This is of vital importance for small businesses, but even the big boys need to fight for consumer mind space. In utilising a long-term press release distribution policy, you tell people who you are, what you do, and why you matter. You also catch the eyes of journalists, and over time, they start to value you more and give you more media exposure.

Press Release Show That You Are Active

They can also result in you gaining expert status. How important is this? Very! Primarily, expertise helps you gain the trust of the consumer. It follows that if they trust you, they’re much more inclined to do business with you. What really matters is being considered an expert in the eyes of the media. Whenever a journalist wants a comment on a story coming from within your industry, you can be the one they contact.

News Travels Fast

The majority of large media organisations receive a large ratio of their stories from smaller, local outlets worldwide. This is the way that the media business works. A single reporter homes in on a story, and from there, there is no telling where that story’s journey will end.

Employ Your Story To Gain A New Audience

The nature of today’s online press releases means that the traditional media is not exclusively the audience you are writing for. Millions of people get their news online every day, and many of them could be potential customers. You need to be always aware of who might buy into your product or idea, and then make sure that you engage them.

Investors Are Looking Out For New Opportunities

Press releases demonstrating your achievements are crucial when it comes to enticing investors. If they can see that your business is a credible participant in the affairs of the trade, they are more likely to be open to dealing with you.

Get A Great Deal Of Exposure, With A One-Time Effort

Write your press release in a hurry and it shows. You and your business could come across as sloppy and unprofessional. Maybe it won’t be that drastic, maybe they will just think you are not as good as the next competitor. Either way, that could spell death in the business world. Then again, if you write your press release thoughtfully, it is readily discernible. See your press release as your calling card, and ensure it leaves a good impression.

Press releases don’t always have to deal with something like a grand opening. Special events or new product launches are all great reasons for issuing a release, but press releases also alert the public to things. These could involve changes in the details of something, or even defaults and defects in products. For example, a press release might tell the public about an information security breach. It could explain what happened and outline the steps being taken to make sure it doesn’t happen again. This is a good example of managing customers expectations, as it demonstrates a degree of integrity on the behalf of the company.

In summary, press releases can be used by virtually anyone for virtually anything. Make the most of this powerful resource!