Top 10 Benefits of a Blogger Outreach Program

Blogger outreach is a digital marketing technique where a business reaches out to influential bloggers in its industry to generate content that promotes its products or services. As this is a speciality job, many companies outsource blogger outreach rather than doing it themselves.

Professional blogging has become an indispensable and effective tool to reach your potential customers through authentic and quality content. When a leading blogger talks about your product or service on their blog or affiliated blogs, their readers pay attention. Blogger outreach is, thus, a great marketing technique that gets people talking about your offerings. You can easily take services from a professional blogger outreach agency like Outreach Solutions for your website or blog.

Unlike voluntary, unpaid product reviews that bloggers post on their blogs or YouTube channels, blogger outreach is a paid service—you pay a blogger to review and promote your product. Companies routinely send their products (or service vouchers) to leading bloggers, asking for reviews.

Whether you sell gadgets, makeup or luxury vacations, blogger relations is a great way to boost your business, provided you do it right. Here are 10 key benefits of this wonderful marketing tool.

• It is a great way to connect with your target customers.
• It is a cost-effective brand-building technique that gains you a fan following quickly at reasonable cost.
• Blogger outreach empowers you to reach a wider, newer audience with minimum effort.
• It is a great way to acquire backlinks (online mentions that link back to your site) on authority websites with wide readership.
• An effective blogger outreach strategy improves your website’s search engine ranking, thus gaining your brand greater credibility.
• It helps generate genuine contextual links (hyperlinks in a new blog post that link to content already published on your website).
• You gain greater social shares—a key determinant used by search engines to consider your content as useful and worthy of high ranking.
• It gets you more followers and subscribers.
• It allows for easier tracking of SEO metrics as you can easily determine the success of a particular blog post through its shares, likes and comments.
• Lastly, blogger outreach fosters a great long-term relationship between your brand and leading influencers in your industry.

DIY or Outsource Your Blogger Outreach Program?

If you are a small business wanting to work with local bloggers in your city or region, you can always Google relevant local blogs and reach out to bloggers that seem like a good fit.

Online marketing experts at the leading digital agency https://www.submitcore.com/, however, have a different take on this.

In their experience working with SME clients, they have seen that business owners and managers—who are not experts in digital marketing—feel daunted by the sheer task of finding niche bloggers who are both great individuals and thorough professionals. You need to negotiate business terms and also ensure that both parties get a good deal. A happy blogger is an asset; an unhappy one, a potential bad reviewer.

We therefore recommend that you entrust this important job to a digital agency that has already established camaraderie with top bloggers in your niche industry and can work out an effective content strategy with multiple bloggers.