Top 7 apps for startups to create videos

Building a new company and thinking about optimizing or increasing marketing performance? Then you probably planned to create a video that will talk about the essence of the project, thereby increasing website conversion and user loyalty.

Creating a professional video will require a large budget, it is necessary to hire knowledgeable people with special equipment, including a video camera, microphones, etc. By the way, you can read about the best microphones for business on micspeech.com

However, if you are just starting out and your finances are limited, it is quite possible to do with improvised means.

We have selected 7 applications that will help create a video with a minimum of effort.

Adobe voice

Adobe Voice is an application for creating animated videos. Here you can add graphic elements, create scenes and superimpose the narrator’s voice on them. It doesn’t take long to create a video – Adobe places a special emphasis on the simplicity of working with the application.

Vidra

Similar to Adobe Voice, using Vidra you can make animated videos, drawing sketches and adding sound. There are many graphic elements – pictograms, animations, themes – you can also import pictures and SVG files. The application is free, but additional features open after purchasing the PRO version.

Veed.me

The Veed.me videographer search service has a separate website where you can estimate the cost of creating a video professional by passing a test of 10 questions. The test asks about the duration of the video, the soundtrack, whether to record music and so on. In the end, the user gets the approximate cost of such a video and can immediately order it on Veed.me.

Shakr

Shakr streamlines the process of creating videos. The user needs to select one of the pre-created templates for the video, drag and drop their images and videos into the form, and then get the finished video. All templates were created by professional designers and new ones regularly appear in the library. If you go to the site via a referral link with Product Hunt, then the creation of the first video will be free.

Shred video

Shred Video automatically creates YouTube-style videos for GoPro and Red Bull. The process of creating a video takes place in three steps: the user unloads all the videos and selects the music, then selects the highlights – the best moments and receives the produced video at the output. The application has pretty tight monetization – removing a watermark, creating several films, and additional features cost money.

Vee

Full-fledged, as far as possible, video editor for iPhone. Vee has tools for recording and editing videos. You can apply filters to a clip, crop, add music and transitions. The application supports quality up to 1080p and video with a frame rate of up to 240 fps. There is a digital stabilization.

RawShorts

RawShorts is an online DIY-style explanatory video designer. In the beginning, the user selects one of several templates (video for the landing page, business promo, and so on), uploads his files and imposes text, transitions, effects, and audio on them. In the free version, the video will have a watermark and a maximum resolution of 480p. Removing these restrictions costs a few dollars per video.

To avoid mistakes and get an effective marketing tool, and not just a video file, a set of the following tips will be useful to you:

Clear purpose

• attract traffic;
• increase conversion;
• increase the number of purchases of a particular product or group of goods;
• increase RPU;
• and so on.

For each goal, you need to do separate marketing material. Do not try to solve all marketing tasks at once in one sitting.

Tell a story

An interesting story, entertaining, and most importantly, clearly presented, will bring a much greater result: it will not cause initial rejection and will effectively deliver the message you need.

Tell about the problem

Now, while he is your client “cold”, it needs to be heated. Therefore, warm, tell the user about his problem and how your service will solve this problem, or how it will make his life better / easier / better / more efficient.

Visual branding

Remember that video is one of the marketing tools and in addition to the message that it should carry, it must have visual signs of belonging to your project. Styling animated videos to match the brand’s color scheme is fairly easy, but there are surprisingly few who do this.

Video is the face of the company, as is all visual branding. Clothes make the man. In business, this rule also works. After all, any business, even virtual, is just a tool created for people.

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