Top Industries Using Promotional Giveaways and Why They Swear by Them

The idea of a promotional giveaway is a major marketing tool. It can be done through multiple industries and different businesses. You’ll find that these products can be made into branded clothing, toys, and accessories. We’ll take a look at some of the major industries that use promotional products, what their benefits are and how you or your business can replicate their same success found with promotions.

Promotional Industries

One of the first industries that comes to mind has got to be in the realm of education. How many pens of Colleges and Universities do you probably have lying around? They give out promotional folders, notebooks, and more supplies to keep people informed and excited to promote their educational system. Financial systems you’ll see do the same thing. This includes banks, loan companies, and stock brokers. These businesses both are essential and it is an important part to give back to their customers and bring in new ones.

The healthcare industry has give aways a lot to let those around them know they are in good hands. Hospitals all around will throw awareness programs and give out free stuff often.

Non-profits are also prone to doing the same. You can also count on clubs of all kinds doing promotional offers all the time. Political campaigns, real estate agents, automobile dealers, and professionals in each respective industry will partake as well.

Benefits of Promotional Give aways

Before we go into why promotional products are so popular, let’s look into how to make one of your own for a business. Whatever your business may be, it has a logo or at least a mascot of some kind. If this is the case then you should look into creating a toy that can be given away. Find out from CustomPlushToys.com on how you can get started and make your mascot. All major businesses are doing it, stretching across multiple industries.

The benefits are numerous and it stems from the laws of reciprocity. That is, the more you give the more you will receive. Giving a gift to someone promotes a greater feeling for them to reciprocate in another way. This little known tenet of life and psychology is the main principle behind promotional products. Individuals and other companies are more likely to do business with your company.

Market research has found that over half of participants with a promotional item will do business with the company. The other remaining participants will most likely do business at a later date with that company. A small gesture of giving away some item will remind them of your generosity and more likely to remember your company.

Advertising Attention

Everybody wants to attract the most attention to their business. We are flooded with attention seekers at every direction and spectrum in the business world. Keeping up with all of this and standing out from the crowd can be difficult. But it’s often the little things that people will remember rather than some convoluted advertising scheme.

One of the best things people love and is easy to market are free items. Nobody is going to turn down something that is free. It helps people out, gives them a little gift or accessory that will make them turn their attention to you instead.

Increased Recognition

Having your brand recognized will give what all marketers want, word of mouth advertising. After a while you won’t have to do anything once the seed has been planted and people are interested. They will tell those around you and thus this will continue onto more and more people. Customers are likely to remember who you are as they exposed to it on a daily basis. If you’ve been using a pen or have a toy lying around, that is going to stick in your head.

Promotional items outlive their first impression; they are filled with multiple impressions. According to another market research report, it found a little over a third of people remember your business name if they’ve received a promotional product.

The trend with all of this is notoriety. You want your company to stand out without barraging people knowingly and feeling like they’re being pitched to. Working with this balancing act is at the core of promotional products. There is no harm in taking something that is free and you want to get your business out there and into their minds. It is a win-win situation for all parties involved and continues to grow in popularity.

Cameron Coleman works in the marketing industry and has over a decade of experience working on a range of campaigns. His articles appear on business blogs and discuss marketing tactics and news of the industry.