Running a business? No matter if it is an online business or a physical store, you might have already known how important it is to invest money in marketing. If there is no marketing, there is no business, right?
The market has become crowded with numerous small, medium and large businesses, especially in this digital era. Hence, in order to stand out among such hectic competition, powerful marketing is required, there is no other way out.
However, fortunately, these days, marketing is not a painful part of the business, it has become pretty easy. Thanks to technology, smartphones, and the internet have become entangled with people opening doors to online marketing. A variety of online or digital marketing strategies are evolved for helping businesses to run profitably by reaching out to more number of customers smoothly. Of those many online marketing tactics, the powerful marketing strategy that resulted in a higher success rate is email marketing.
Wondering how email marketing helps in boosting business growth? Or, if you are already familiar with digital marketing, you must be wondering if email marketing is more effective than social media marketing, right?
Well, let us look into that to decide why email marketing is best for your business.
So, here are 10 benefits of email marketing. Okay before that, let us understand what exactly is email marketing.
What is Email Marketing?
Email Marketing is an effective digital marketing strategy to help businesses reach new and existing potential customers through emails and grow.
Businesses can send promotional messages, newsletters, updates and other informational content to their prospects’ inbox to generate leads and make sales. Most importantly, email marketing is one of the best techniques to nurture relationships with customers, which is more important for any business.
10 Advantages of Email Marketing
Undoubtedly, email marketing is one of the most affordable marketing strategies.
There is no need to invest in printing, advertising and buy some space on billboards. Of course, marketers need to afford email marketing tools for sending tons of emails adding little customization, but that costs lower compared to any other marketing.
Additionally, email marketing is mostly automated, hence there is no need for extra staff or any training.
Hence, though email marketing involves sending out emails, promotional and informational messages to prospects in bulk with proper customization and personalization, yet it is cost-effective and also a time-saving process. So you can focus on business innovations and growth.
Easy to Get Started
Having said that, email marketing doesn’t require any additional training or staff. There are legit email marketing tools out there that provide beautiful email templates. All you need to do is paste the customized content, graphics and send them out. In fact, you send out hundreds of personalized emails in less than 5 minutes. The only thing is, you need to choose the right email marketing service provider that fits your business needs and goals. Wondering how to find the one? The best way is to read Email Tools Reviews and understand how different tools work and achieve. So that you can pick the best one directly without wasting time and money on the wrong one.
The legit email marketing tools provide effective easy and ready-to-use templates, provide analytics and metrics, offer customization and the best customer service when you are in need.
High Conversion Rate
According to a report, the average conversion rate of email marketing is 15.11% whereas it is 3.75% for Google AdWords and 0.71% for social media marketing.
Although social media marketing has a wider reach, you never know who is truly inspired by your promotion. But that’s not the case with email marketing. Most companies only send out emails to their subscribers who genuinely opted in. Thus, through email marketing, your promotions are reaching potential customers who are likely to convert and generate some money.
Moreover, according to a survey, over 60% of consumers chose emails to connect with their preferable brands and businesses.
Contributes Greatly to Revenue
More the conversion rate, the more the revenue. It’s as simple as that. Email marketing has higher conversion rates and acts as a cost-effective option, which means – more output with fewer resources. Thus, it generates more revenue as it helps make more sales.
Easy to Track & Measure
Marketing is not an easy thing. Marketers have to understand the customers and their behavior, demographics, interests and demands. Finally, they should target the right people at the right time with the right offer. Else they would simply waste time and money.
This is where email marketing comes to the rescue. Businesses can reach the right people with the data they have to get started. Track how their campaign is working, and how many people clicked their link. Not just these, you can measure the success of the campaign and analyze what worked best for you. Thus you will have a bunch of data for the next campaign.
Boosts Customer Engagement
Customer engagement is the key to running a successful business. For that, you need to go closer to the people through an effective communication channel. Email marketing serves as the best communication tool to reach, engage and provide best customer engagement.
You can send out a welcome mail, newsletters with exclusive discounts, informational messages about any changes in your business policy, or add a call to action button or invite them to share feedback. Thus you can get closer to your customers by communicating effectively. This way you can promote your business without making it look like you are marketing. After all, email marketing is all about helping businesses grow and build outstanding relationships with their customers.
Reach a Wider Audience
It is equally important for businesses to grow their audience base along with keeping the existing customers. With the right email marketing tool, you can reach global audiences or wider audiences at an instance. More the audience your campaign reaches, the more the business. So, you need not settle with less or just local audiences when your business has the opportunity to grow globally.
Brings More New Leads
When your prospects love your offer on a promotional email, they would share it with their friends. Hence, you will get new leads. This process happens in a matter of seconds and a single click. As a result, you will get more traffic to your site.
However, it is not that easy to attract such leads, you will have to send some exclusive offers such as a coupon, bonus or cashback to trigger your audience’s mind.
Unlike traditional print marketing, email marketing generates quick responses. Most small companies reported they received a great number of telephone calls and replies within a short period of time after sending out emails.
As the number of people using email apps on their phones is increasing, email opening rate is also dramatically increasing. Moreover, people on an average spend at least 3-4 minutes reading marketing emails and they take action immediately if the message interests them. Thus email marketing campaigns are likely to bring faster results when a proper CTA is provided.
Finally, as mentioned in the above lines, email marketing is cost-effective, a highly preferred mode of communication for consumers and it has a higher conversion rate. Hence, it is evident that email marketing brings a greater Return On Investment. As returns are the end goals for any business along with brand reputation, email marketing is the best way to invest in.
As you have made it to the end, hope you are convinced that email marketing is the best marketing strategy for taking your business to new heights. The above 10 benefits of email marketing explain why the marketing strategy is necessary for your business. So, if you have decided to try email marketing to reach your target audience and grow business, what are you waiting for? Go, find out the best email marketing tool and start interacting with your audiences to convert them into your loyal customers.