Content Writing has always been an integral part of any businesses, be it online or offline. Writing allows you to take your audience to a world solely created for them. It is completely a content writers responsibility to keep your audience engaged if you’re not being able to do that there is still a long way for you to go.
Be it print, tv and radio ads or online blogs or social media posts a great line will always catch your attention. There are so many big brands that have successfully launched their brand using hook lines. Like KFC’s finger licking good. Some taglines like that stay in your head for a long time.
Writing can evoke emotions in people and a content writer can write on a wide range of topics. Their research is what makes their article so prominent and unique compared to others. From copywriter working for a cool advertisement agency to a people randomly scribbling their ideas and thoughts, writing hold so much power that you don’t understand.
Most think writing for online blogs is easy, but no it takes a lot of research and so many other factors to produce the flawless content that you see. It includes factors, like optimising your content for search engines or using plagiarism checkers like plagramme makes it easy to check the duplication of your content, you can visit their website https://www.plagramme.com/essay-plagiarism-checker for further information.
Content writers are always looking for ways to improve their content. If you are one of such content writer looking for tips and other effective methods to improve your writing? Here are 10 tips effective and easy tips for content writing.
Before diving right into writing your topic. You must search for the keywords with great search volume relating to your topic. Why are these keywords important you must be wondering? Adding keywords can actually crawl your content higher in search results. So there are so many keyword research tools available in the market to make a keyword search easy like Moz’s Keyword Explorer, Adwords Keyword Planner, Uber Suggest etc. Once you got hold of basic keyword research then comes LSI(Latent Semantic Indexing) Keywords.
You must include secondary keywords backing your primary keywords in your content. Using them can drive more traffic to your content. But remember not to stuff your content with keywords as Google is more intelligent than you can imagine. It may not rank your content at all in search results.
Thorough research of the topic will serve as an advantage when you’re writing. At the end of the day, you’re a human and you may not know everything. So doing research will provide you with a better understanding of the topic. On the specific topic, you’re writing the would be plenty of people already written on it. So performing competitor analysis will help a content writer in writing better.
It is important that you’re content is unique, so perform complete in-depth research to attend your audience need. There are many tools like BuzzSumo are available in the industry to make competitive analysis easy. While doing research take notes of terms or lingo used frequently in the industry. And see what type of voice are your competitors using and what different kinds of content are your competitors creating.
Route Map or a Plan
Planning is important even for writing. Imagine your planning to take a vacation, you obviously plan months ahead right so that you have a safe trip and enjoy your vacay. What if you plan a trip impromptu? Obviously, you end up spending more money or may not completely enjoy your trip well. See, how important is planning. Same goes for writing. If you randomly start writing your topic you may wander without a purpose or even end up getting deviated from the actual topic.
So you must have route map ready so that you can direct your content in the right direction and work properly. So make a note of all the points and sub-topics you want to cover in your article. And jot down all the sub-heading and descriptions of the topic you will be writing so that you don’t forget when you start writing. Have a step-by-step outline ready for your topic.
Hooking headlines and intro’s
Headlines catch your audience attention first. If you’re headlines and intro are hooking then there are chances that audience is may read till the end. So a writer must actually work producing great headlines. Don’t just write the first one that comes into your mind. Write at least 25 headlines and choose the best out of them. Your headline should be emotional and powerful enough to compel your audience to read further.
Intros are as important as headlines. They must be engaging enough to encourage your audience to read more. If you don’t nail your introduction there are high chances that your website will experience high bounce rate from landing page. You always start your introduction by posing a question or stating an interesting fact etc.
Set your deadline
Set your deadline to finish the article right from the start. However difficult it is, try finishing your work within your deadline. Having a deadline will help you in staying focused and finishing your work on time. It will also help you in understanding and recording how much time you’re taking to finish an article.
Make sure that you keep realistic deadlines. And once you finished your work within the deadline. Then start challenging yourself by shortening your deadline regularly. By following this cycle you will start seeing the benefits of it. And gradually you will finish more work with great quality in less time.
Understand your tone & maintain it
Your writing should have its own distinct tone and voice. And make sure that tone and voice are relevant to the topic you’re writing. You can’t use funny tone while writing a serious topic. If you want your brand to hold a quirky or funny image you can’t write your content in a serious tone. This will confuse your audience and this will ultimately do damage to your content or website. And make sure to understand the difference between the voice and tone of your writing.
Voice is what your writing sounds like and tone is the inflexion you apply to that voice. To maintain that consistency in all your articles as it represents your blog or company’s voice and personality. So always keep it unique to maintain your brand’s persona.
Plagiarism & others
Once you finish the article check for plagiarism. Checking plagiarism will help you in making your content unique. There are several plagiarism checkers available in the market like Copyscape, PrepostSEO etc. Some of them are free while the others are premium versions.
Why checking plagiarism is important? Someone may have already written the topic exactly the same as yours if you publish your content without checking then Google may not crawl it considering it as a duplicate content. Other tips to consider while writing is to keep your paragraphs short and maintain headings for every 3 paragraphs and make sure that your content is not repetitive. Following all these little tips can help you in making your writing effective.
Optimise your content
SEO takes an important position in your content strategy. Don’t you agree? Optimise your content by adding tags, meta title, meta description and links. By including all the details to your content will help it crawl in search results. Simple tactics like adding your primary keyword in title and description may also increase your chances. Don’t exceed the character limit for description and title.
And make sure that your description is compelling enough for the audience to visit your article. Use links for your contents advantage, add both external and internal links for your content. When you add such links Google will view your content as genuine and pushes it in search results. Not only that using Yoast SEO will also help you in understanding how optimised is your content.
As you’re not a machine gradually your brain will face exhaustion and stop producing content ideas meaning Writer’s Block. People other than writers don’t clearly understand what writer’s block is. But to simply say it your brain is not co-operating to produce more content ideas. So the best way to deal with this problem is brainstorming. It opens doors for you to generate ideas fast and easy. All you have to do is to note down all the ideas that come to your head and score them on the scale of 5 and pick the best out of them.
Always carry a notepad with you, you never know when or where inspiration can strike you. If you don’t have a notepad just simply jot it down in your mobile notes. And the way to stop running out of content ideas by repurposing your old content. So always write your content with an idea that you’re going to use it in the future. And try to write most of your ideas on your own or unique perspective.
Write & then edit
Writing and editing simultaneously make take up a lot of time. So first finish your article and then move towards editing it. If you start editing after finishing half of your article, you may lose your flow. The first draft may not always be up to the mark. So don’t worry. First concentrate on finishing the article. Leave the worries of editing for later. You can edit your content as many times as you want before publishing or sending it for approval. Also, there are many apps like Hemmingway and Grammarly always ready to assist you. So make the edits as many times as you want to make your piece of work perfect.