10 Predictive Analytics Tips for Business


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If you don’t already know it, predictive analytics works by training your computer to sift through and learn from massive levels of data. The reason for this is to identify complex information which can be valuable for things like fraud prediction as well as inventory optimization. When you employ predictive analytics, you’ll be able to make decisions based on a data rather than your gut feelings. On top of this, you also need to put in significantly less effort because your computer will be doing most of the work. 

Because of these numerous benefits, organizations are now seeking advanced data analytics education for their staff. As a business owner, here are 10 predictive analytics tips for your business.

1.Be creative

There are different ways that you can utilize the output you get from your predictive model. For instance, you could deduce a financial aid outlay from weighing your financial aid using enrollment probabilities. Similarly, you can determine the people that are more likely to make a first purchase from your business in direct marketing.

2.Establish buy-in first

Another useful predictive analytics tip is to ensure that you first set up leadership support before launching your projects. This gives your modeling efforts for any project a strong foundation, which will not be compromised once you start facing challenging. Open communication regarding your predictive analytics approach will help you set clear expectations right off the bat.

3.Avoid making common mistakes

As your organization adopts predictive analytics, consult people that have previously worked with these models. This will help you understand how their respective models worked for them, and what things didn’t work. Advice from these people will also help you work with more accurate models which will give you better results.

4.Frequent communication with stakeholders

Frequent communication between you and your stakeholders is crucial. Healthy communication helps ensure that they are in the loop on your progress, which helps keep everyone of the same page. It is also beneficial for you as you are able to remain engaged and understand how predictive analytics will aid in meeting your objectives. Always consider your audience when framing this communication.

5.Choose the best candidate

The individual that’s in charge of your business’ predictive modeling has to collect and analyze data then work based on these results. They should also solve problems creatively and have a willingness to learn. Lastly, ensure that this is someone that is already working with this data.

6.Assess your progress

When implementing your predictive analytics results, always have your goals and KPIs in mind. Track the model’s impact on your business. For instance, when using it to identify people to mail, track your response rates, comparing them to previous mailings. Once you are able to reduce your mail list based on this model, you’ll be able to calculate your ROI based off of postage saved.

7.Invest in data preparation 

Your model is essentially as good as the data used to create it. Therefore, data preparation is an important step when you are building your model. Data preparation involves ensuring your data set is clean, coming up with new variables, and looking for missing values. If you are able to, create a repeatable data preparation process.

8.Work with the right vendor

When implementing key decisions based off of the results from your predictive model, it’s crucial to own the decisions and knowledge going into the model. Moreover, it is important to be able to update and change this model when the need arises, without having to pay a hefty price. If you don’t possess predictive analytics skills, hire a partner that will teach you the best techniques and practices.

9.Gather as much data as you can

Gathering a lot of data on historical clients is very important. When doing this, work towards the most complete version of your constituents based off of this data. Once you understand this information, you can look for gaps and fill them moving forward.

10.Reuse, recycle and reduce

As you build your predictive model, make it a multiple effort. Reuse your extracting process and data cleansing for other analyses. You can also alleviate some stress by automating reports, which will keep everyone on the same page.

Predictive analytics works for different types and sizes of businesses. In order to benefit the most from such models, it is essential to learn effective tips. These 10 tips will help you reap the most benefits from this form of data analytics.