Bounce rate is a statistic that is relevant to SEO and is something your SEO company will work to optimise. Is the bounce rate on your website too high?
A website bounce is when someone visits your website but leaves after only viewing one page. Bounce rate is the percentage of your website’s visitors who bounce. The right bounce rate for your website depends on the type of website you own and your business.
What if you think your bounce rate is too high, though? The problem could be a technical issue with your website design or backed Coding. Here are 10 technical problems that could be causing a higher than desired bounce rate.
- Slow Page Load Speeds
Website visitors want pages that load fast. If your pages load slowly, visitors are probably getting fed up and are leaving.
Visitors will be turned off if your page has errors they can see. This could be code displaying on the page, features not working, browser errors, or browser messages the website is not secure.
- Lots of Pop-Ups, Ads, and Intrusive Content
This type of content gets in the way and detracts from the user experience. An example of intrusive content is auto-playing videos or audio. Taking away the visitor’s control with this sort of content, ads that get in the way, or annoying pop-ups, will make some visitors leave.
- Poor Navigational Structure
Visitors will leave quickly if they can’t find what they are looking for. The menus and any other navigational elements you have on your website could be the cause of your problem. The page structure of your website – known as your website’s sitemap – could also be the issue.
- The Design of Your Website Doesn’t Appeal to Your Audience
If the first impression of your website is off-putting, users will leave. For example, if you are in an industry where trust and confidence are big issues, such as accounting or law, the design of your website should reflect this.
- Your Website is Outdated, Poorly Designed, or Looks Unprofessional
Users want websites that look modern and professional and that have modern features. If yours doesn’t, they may be more likely to leave.
- Your Website Offers a Bad Experience for Mobile Users
People may also leave your website if your pages and/or content is hard to read on mobile devices. Mobile users are increasingly important in a range of industries, so your website must be responsive, and all features should work on mobile.
- Pages on Your Website Look and Feel Like Spam
Most internet users have an always-on spam radar. If they feel like the website that they are visiting could be spamming them, they will leave. Common spam features include having too many pop-ups as well as offers that look too good to be true.
- Cluttered Pages
Having too much content that clutters the page can be off-putting and can cause people to leave your site.
- Asking for Too Much Information
This applies to lead generation websites and landing pages. People visiting your website might be bouncing because you are asking for more information on lead generation forms than visitors are happy giving you.
Improving Bounce Rates
In addition to the above, the content on your website could be the cause of your higher than desired bounce rate. Your SEO company in Auckland will be able to give you more detailed information on the exact cause of your high bounce rate. However, a good approach to improving your bounce rate is to first check and then deal with the 10 points on this list.