10 Reasons Why Your Startup Needs an Explainer Video

10 Reasons Why Your Startup Needs an Explainer Video

There are some great options out there when it comes to marketing yourself and making sure that you put your best foot forward in terms of your audience.  If you’re looking to make sure that you’re really get your message out there in a way that is going to make the maximum positive impact, than you really should consider an explainer video, which is a short video on your website that is going to help you market yourself properly.  Take a look at 10 fantastic reasons why you should have one.

1. They explain it all quickly

When you are writing things out, it takes people a while to read it all.  In a video, you can explain all of the main details in a matter of seconds, meaning that you are going to be able to prioritize your audience’s attention.  You don’t want them spending 5 minutes reading an article when they can get the same information conveyed to the, through speech, visuals and text in just 2 minutes, right?  Exactly.  This is much faster.

2. Your can promote all of your main services

When you have, say, 20 services, there are going to be 3 or 4 that you consider to be your focus as far as the ones that you will get the returns from.  So, in the explainer video you’ll be able to make sure that you get the message out loud and clear that these are the best services that you can provide and offer, and they’ll all be properly explained so that they are best described to suit your needs, whatever you had planned.

3. Cute characters are huge hits

In animated explainer videos, you can features cute little cartoon characters that will make your brand memorable and also serve as a great tool to make sure that you will be able to engage with your audience.  They are more likely to keep watching and learn more about your company if you’ve got a sweet series of cartoon characters that will make them smile.

4. Putting in a CTA is easy

At the end of the enjoyable video, you can easily put together a quality CTA (call to action) that will allow for your audience to engage with your company and get a sale.  This is done in a comfortable way such as a free download or access to a list of services and products that will help you to make sure that you show them all of the details that you want them to see.  You’ll be able to keep them interested to push them towards a sale.

5. They help promote sales

On that same note, when there is a sweet video that highlights why you’re the right brand and then a CTA at the end, the customer is going to like what they see.  You’ll be able to put together the right kind of overall appeal so that they will be more likely to give you a sale.  The simple math of the fact is that customers are more likely to buy when they see your details in a video.

6. Google likes it

No matter who you are, getting a good ranking on Google is a big deal.  If you want to get higher, than a video is a great way to do that.  Google ranks these as great targets and they will promote you to higher pages and closer to the top when they see that you are putting together marketing strategies that the audience is enjoying, too.  Just like that, you’ll get higher ratings and the right tools to help you make sure that you get your brand out there.

7. Your audience will come back

Even if your viewer doesn’t make a sale right away – or maybe they do – they will be more likely to revisit your page again in the future.  They’ll like what they see and will think of you when they’re in need of a product or service that you offer.  To help you get ahead and make sure that you are the brand they think of first, this is a massive benefit to an explainer video.

8. Easy to share with others

Videos can easily be shared and enjoyed through social media, so you’ll be able to make sure that you always get the details of the order out to a bigger audience, knowing that they are going to be finding the video engaging too, which works even further in your favour.  It’s all about making sure that you get your information out to them and helping yourself move onward and upward.

9. It’s more attuned to your audience

A modern audience has to be wooed in the sense that if they won’t want to read something, they aren’t going to.  But, everyone loves to watch videos, and an explainer video will be the most engaging way to make sure that you always educate your audience in the manner that they are most comfortable with.  This is definitely an important factor to be considering to get everything done in the way that you are looking for.

10. Your company is modern and relaxed

Last but not least, a video will help your company make a great impression.  Your company will be seen as approachable and informal, which, when you are trying to engage with the audience, is impossibly important.  Don’t underestimate how fickle buyers are.  Keep them going from your competition by connecting to them in a meaningful way that will help them and you move forward towards a sale.

When you are putting money and time into marketing strategies, you need to make sure that you carefully put together a video and put the resources into it.  As far as modern campaigns to get the most business coming your way, you will find that it is going to be the most beneficial in the long run as well as in the short run.