Do you like browsing a blog or a post without images? No right, gradually you start losing interest and finally you end up closing that website. Plain text is so boring, don’t you agree? Images add colour and life to your website. Whether you agree are not images have a certain effect on your website. They break the monotony and infuse interest in your audience.
Sometimes a wonderful feature image also drives traffic. Images convey your intended message better and also makes it easy to understand. They can evoke emotions in your audience. Reading a text may take time but one look at the image, they can understand what you’re talking about. They talk to your audience and help them in understanding your brand story.
Make sure your images are portraying your brand personality. Follow the latest trends and seek professional help if necessary. Images should work as a medium to elevate your products or posts but not dominate them.
For example, you’re a food blogger posting a picture of a freshly baked cake using a black background or any other toned down background would elevate your cake.
Here are 10 tips that can help you in choosing and using images for your website.
High-Quality images with low resolution
People think it’s easy to fix any image with photoshop. Nope you wrong, you cannot fix images which are out-of-focus or too dark. So make it a habit to use high-quality images for your website. Even if you use stock photos make sure to pick high-quality images. See that your image is not a large file try making it a small file. Be it large or small images don’t forget to reduce their resolution before uploading them on your website. You can avoid loading time with low resolution. Generally, the audience doesn’t like waiting for a long time while the graphics load. So always make sure that your website doesn’t take a lot of time to load.
Use the right type of file format for your images. Different formats provide your audiences with a different kind of experience. Some of the examples for those formats are PNG, GIF, and JPEG. PNG supports a transparent background, its best for logos. If images are complex when compressed this format retains quality. Compared to JPEG this format has a large file size. Just like PNG, GIF also supports a transparent background. It also supports animation but it comes with a limit of 256 colours. JPEG handles complex colours, it produces low-quality images when you reduce its file size. Choose the file format according to the type of picture your uploading. For example, decorative pictures can be of low-quality so these images can be saved in JPEG format. Use Photoshop’s save for web feature to save your images in a better file-size and quality. With this feature, you can retain good quality images even with smaller file size.
Do basic photo editing for the images used in your website. It makes them even more attractive and also makes them look crisp. Crop out the unimportant parts of your image, Cropping helps you in emphasising important parts of your picture. Rather than adjusting the size of the picture, cropping can create a more unique look. If humans are subjects in your image, in case of poor lighting photo editing can help you in improving the image. You can remove red-eye or brighten images using Photo editors.
Optimise your images
SEO is important for images also. Images are unreadable by Search engine spiders as they only read the text. Make sure that your images are also optimised. Placing your first image after an SEO optimised paragraph is advantageous. When uploading images to your website don’t forget to rename them. Insert your keywords in the image name. ALT attribute defines your images text description. As search engine spiders can’t read the images, they use ALT text to read the image. You can use topic-related keywords for ALT text also.
Adding captions makes it easy for the audiences to read and learn about images. It also provides a gist about the image. Resize your images before uploading them, small images are more efficient and streamlined. You can use free tools like PicMonkey.
Resizing and compressing are two different things. Resizing changes the width and height of the image whereas Compressing can squeeze unnecessary file components. There are some online tools that can help you in compressing the image like TinyPNG, JPEGmini Lite. You can add links in the body of the text. When readers click on the image they can be redirected to that particular page.
Create your own images and graphics
Images make your blog beautiful. They act as breaking points in between your texts and helps in engaging your audience. You can create your own images and graphics for your blog posts. While creating your images you can be as creative as possible.
Try making interesting or quirky images that can keep your user interested and also deliver your message. There are so many tools available online to create images and graphics. Some of them are PicMonkey, Canva, Pixlr-O-Matic, Pixlr-Express& BeFunky, and Gimp. You will also find so many how-to tutorials for these tools. See and learn from them and start creating your own images and graphics.
Choose images from stock
If you feel creating an image is a huge task then you can select from the stock of free images available online. There are so many online websites that are providing you with free images like Pixabay, Unsplash, Pexels, FreePik, Free Images, Adobe stock etc. These websites have huge collections to choose from. When you are in urgency these sites can come in handy for images.
All you have to do is type your key-word or any word related to the image your searching and you would find so many pictures. Most of these images you download from this site have no copyright issues. When you are using someone else’s images you can provide proper attributes to the concerned person. A quick tip when you’re downloading images from these websites you will find many images for your topic but try to choose images with more likes.
Avoid overusing used images
For a particular topic, you will find so many images. If you want your blog or website to be unique then don’t use clinched or over-used images. Try to be creative and search for images that deliver your message but at the same time scream uniqueness. Try different styles, experiment a little but don’t overdo it. Images can be your blog’s voice. They can even help you in gaining your audience interest over your competitors. So make sure that your images seem real and creative.
Images of your team and brands
Use candid images of your team. It makes your audience feel like they know you and your business more humanely. You can upload your team images in the About Us page and also add images of the events your company has participated. This way your audience can get to know you better.
Feature images of people who resemble your audience, it makes it easy for them to understand your product better. Every company has its own unique story to say. So when your conveying that story with your images don’t forget to use images that reinforce your brand.
Less is more
Just because images are adding value to your website don’t add too many images. Adding images more than necessary can be a little distracting for the user. They take too much of users attention and distracts him from reading your blog posts. It is your call to know how much is too much. It depends on the number of words. You should learn to strike a balance between your content and images. Keep user-experience your top priority.
Create your own style
Maintain consistency while uploading images to your website. Make sure they convey a story rather than acting as missing pieces of a puzzle. All your images should be in a similar style. Take colour, style, filters into consideration. Maintaining a consistent photo style for your website can increase brand recognition among your audience.
Images play a huge part in your blog or website. Be creative, think out of the box and create your own images or use images that scream your brand value and also enhances it.