From getting more eyes on the brand to building customer confidence, a successful trade show can achieve many marketing targets in a short period of time. High-traffic trade shows are great platforms to directly interact with customers as well as competitors. If you have an innovative product or service that you need to promote then you cannot afford to undermine the importance of exhibiting at a trade show. Just make sure the trade show you select is relevant to your industry and attracts your customer base. The following are 10 reasons you should exhibit your product or service at a trade show.
Find New Customer Bases
Most companies define their customer bases in closed meeting rooms. They rarely get the chance of testing out their concept to a crowd of people from different backgrounds, age groups, and preferences. Trade show brings businesses close to new customer bases and allows them to connect with their existing ones.
You Can Rent Exhibits
A lot of businesses don’t want the hassle of building exhibits. Thankfully you can rent or buy custom-made exhibits from independent firms like Exhibits NW. They take on the responsibility of building your exhibit and presenting innovative design concepts. This greatly reduces your workload required for participating in a trade show.
Generate Business Leads
You can use this opportunity to interact with as many people as possible. Train your team to record the contact information of possible leads. A successful campaign should leave you with corporate leads for bulk orders.
Get Organic Media Attention
Most major trade shows have a considerable media presence and you can use the opportunity to showcase your brand. Speak to journalists present in the show and ask them to cover your product.
Sell Directly to Consumers
Trade shows are a great place to sell your products directly. Make sure to offer special discounts to encourage customers to buy.
Study the Competition
Browse the trade show floor and find out what your competitors are doing differently. These can help you tweak your marketing tactics to generate more sales.
Clear Your Inventory
Free giveaways can help you clear your inventory and promote your brand. Alternatively, you can also offer big discounts to move a lot of stock in a few days.
Get Customer Feedback
If you are promoting a product that has been in the market for some time, then trade shows are a great place to gather customer feedback. Encourage your team to note down customer feedback and unpack those ideas when the show is over.
Find Motivated and Talented Employees
Good employees are hard to come by. Trade shows offer a great platform for business owners to observe employees of other companies in action. If you find people passionate about promoting their exhibits, then it makes sense to try and bring them over to join your team.
Attract Social Media Shares
Getting organic social media shares and interactions is hard. No matter how interesting your products are they run the risk of remaining unnoticed. Trade shows attract people who are interested in learning about new products and services. Youtubers and bloggers often flock to these shows to find new content. If you do it right, you should get hundreds of social media shares just for participating.