3 Low Cost Strategies to Make Your Small Business Look Big

Compared to large enterprises, small businesses have some valuable advantages, such as the capacity to provide customized solutions and deliver personalized service. Indeed, while it can literally take years for big businesses to change policies or programs, small business can pivot rapidly to take advantage of profitable opportunities — and just as importantly, avoid costly pitfalls.

However, some prospective customers still equate “big” with “better” (or at least, safer), and that means small businesses need to ensure, in terms of image and branding, that their size isn’t used against them — because when that happens, they’ll never get the opportunity to demonstrate the above-noted advantages.

Considering this, here are 3 low cost strategies to make your small business look big, so that you can onboard more satisfied, loyal and profitable customers — while still retaining your commitment and capacity to deliver customized solutions and personalized service:

1. Implement a VoIP phone system.

A VoIP phone system features numerous enterprise-grade features that will give your small business a more sophisticated profile, including auto-attendant (think of this like an automated receptionist), web conferencing, and the ability to connect employees, contractors and consultants on the same system regardless of where they are, or when they’re working. An on-premise VoIP phone system can be costly to install and maintain, so look for a hosted system where CapEx costs are negligible (or minimal if you need to take care of some upgrades to your internet infrastructure).

2. Use mobile advertising.

No, I’m not talking about mobile app advertising: I’m talking about car wraps. According to Landmark Sign Company, a single car wrap can generate up to 70,000 impressions per day, and car wraps are by far the cheapest form of outdoor advertising at $0.35-$0.77 per CPM (cost per thousand impressions).

3. Have a killer website.

Surprisingly, many big businesses have unimpressive — or just plain lousy — websites. For example, they’re slow, outdated, poorly designed, difficult to navigate, uninformative, irrelevant, and basically “a website for the sake of a website.” You can attack this vulnerability by creating a killer website that checks all the right boxes: design, content, speed, optimization, compatibility and security.

The Bottom Line

Given that many large enterprises are struggling with massive overhead — especially workforce management costs — there’s never been a better time to be an agile, customer-centric small business owner. However, you want to ensure that your size is an asset vs. a liability. The above strategies will help you achieve this objective now, and into your strong, successful and profitable future.