3 Reasons Perfecting Your Mobile Website Should Be Your Top Priority

There was a time that having a simple website was good enough to stay ahead of the competition in today’s business world. Now apps and mobile friendly websites are not just for gamers any more. More and more consumers are making purchases and surfing the internet using their mobile devices. This makes the need for a mobile website more important now than any time in the past. Those who do not understand the need for a mobile website should know that mobile traffic is growing at a substantial rate. The following are just a few of the many reasons having a great mobile website should be a top priority.

Losing Out on a Variety of Customers

The mobile website of a business whether it is small or large is extremely important. Most local searches are not done on desktop but over 90 percent of these searches are done via smartphone. There are those who only use the internet via their smartphone or tablet. Eliminating the possibility of these people purchasing services or products simply because your website isn’t mobile friendly can make a huge difference as far profits go. Ecommerce businesses that do not have a mobile site can lose thousands of dollars per day. Customers on a mobile device have to squeeze and pinch the screen in order to properly use the websites. Combine this with too much media being on the homepage and the visitor might leave never to come back. Slow loading times cost businesses thousands of dollars a year. Once you have a mobile website look into mobile optimized marketing through Google AMP. This can help mobile pages load at a faster rate which directly impacts your SEO. Some of the largest ecommerce sites as well as news websites have been using it with staggering results.

Mobile Being Simple Can Boost Conversions

Companies of all sizes have been using mobile websites as well as apps to boost conversions. The simple few swipes on a website after logging in can have a Domino’s pizza at your front door in a matter of minutes. Mobile websites often times are very simple when it comes to usability. The easiest process should be the checkout though as many people tend to have buyer’s remorse if checkout is too long. Some mobile sites make it quite easy to login and purchase without having to reenter payment or shipping information. This models off of large online retailers who want the sales process to be as seamless as possible. The simple layout of mobile sites eliminates distraction as well and has the user doing what they came there to do. This could be set an appointment or make a purchase but a lack of distractions (or ads) can make a huge difference in conversion rates.

Don’t Be Seen Out of Date

Looking out of date might seem superficial when it comes to a clunky or nonexistent mobile site but this can make all of the difference. People who see a company does not have a mobile site today might be uneasy about inputting payment information into the website. The lack of mobile site can make consumers believe that if the website isn’t up to date then why would the security of the site be up to date? The website that people see is usually the first impression a person has of a business. The frustration of using a website on a mobile device can lead people to leave the site. For those who specialize in web design or mobile marketing, not having these can make the company look fake or incompetent. Look up to date to the consumer as image is everything for certain customers.