SEO work is very important for any modern business that wants to succeed online. However, many small businesses don’t have the time or the expertise to devote the effort required to find the success they want from this marketing avenue. And while you can always hire a marketing agency to help you out, if you don’t have the budget or the desire to do this, it can be hard to know where to start and how to spend your time and money.
To help you with this, here are three SEO tactics to focus on when you have very little time.
Work On Your Landing Pages
The landing pages of your website are some of the most important parts of your website as far as your SEO and your visitors are concerned. Knowing this, you should devote a decent amount of your time to ensuring that your landing pages are optimized.
To do this, Lenny Johnson, a contributor to SEMRush.com, suggests that you audit your pages to ensure that they’re relevant to the query that the visitor made in order to get there. If you have a high bounce rate on your landing pages, this is a good sign that people aren’t finding what they expect when they click through to your landing page. By fixing this, you’ll find that your landing pages are much better optimized both for search engines and for your visitors.
Make Sure You’re Mobile Friendly
Another big thing that you should be focusing on regarding your SEO is being mobile friendly.
Anna Crowe, a contributor to Search Engine Journal, shares that Google has been doing mobile-first indexing since September of 2020. This means that if your website isn’t optimized for mobile users, you’re likely taking a big hit with your SEO and search rankings. So if your website isn’t completely mobile-friendly at this point in time, this should be one of your top SEO priorities.
Fix Any Warning Or Errors
In the analytics of your website, Annaleis Montgomery, a contributor to MOZ.com, shares that you should be able to see where any warning and error messages regarding your SEO are being flagged on your website. When you see something like this, you should attempt to address these SEO issues as soon as you’re able to. This can help ensure that you’re not fighting an uphill battle against yourself as you take other steps to improve your SEO, since having these red flags against your website can make it harder for the positive SEO work you’re doing to override these negative marks against you.
If you only have a limited amount of time or money to work on your SEO, consider using the tips mentioned above to help you learn where to focus your effort to get the best results for your organization.