One of the main reasons companies endure losses or struggle to create high-selling products is the lack of up-to-date knowledge regarding the needs and interests of consumers. People’s needs change every single day, and trends continue to emerge and fade with time. Thankfully, there is a plethora of different tools brands can utilize to keep up with the everchanging atmosphere.
Let’s take a look at four tools that can help you do this and sell products that people will love:
Product Lifestyle Management Software
Product Lifestyle Management Software tracks the entire lifecycle of a product, from ideation all the way to disposal. The information gathered with such software can aid brands to make data-driven decisions regarding products and processes. You can set goals related to trends and budgets at the start of the project, and the software recommends strategies to achieve them. Retail PLM software also identifies time and money sucks as a means to increase efficiency and cost-effectiveness.
While most of the data could be collected and put together physically, digitizing this process allows entire companies, regardless of varying locations, to view anything within the database at the same time. Your entire organization, from the design team to the sales team, can work together to create an efficient and successful product. Automation and digital processes speed up data collection tremendously.
With a fully digitized process, your business is better equipped to initiate innovation.
Tracking and Analysis Software
Similar to PLM, tracking and analysis software programs gather data, but this time in relation to the customer’s interaction with your product. With this software, you can collect customer’s demographic data along with their behaviors to easily identify trends. You can see how customers to use your product, where they’ve found your product and more.
With this information, you can alter your product design to be more customer-friendly or marketing strategies to make your products easier to find. The software analyzes and presents the data along with solutions on how to implement the solutions into product creation. You can find out why you should adopt those trends or features into your product and how to do so.
If you are an online-only retailer or a software company, customer experience-like software is necessary because you cannot see how your customers interact with your product in-store. This is your best bet to capture the interests of your customers.
Customer Surveying Tools
There are two reasons why companies and businesses love providing surveys. First, a good customer surveying tool will provide you with customer’s contact information. Contact information is vital because, depending on their answers, you may want to reach out to them after to pick their brain more or to thank them for being a loyal customer.
The second and most important reason is to gather customer opinions. By surveying customers, you can find out what customers love about your brand and product. They can even mention what they dislike about your brand and product and what they want to be improved. You could ask why they prefer competitors over your brand, which would help you make appropriate changes if you see trends in customers’ feedback.
Social Media Marketing Tools
When it comes to digital marketing, social media is one of the best ways to increase visibility. If you choose the right social media marketing tool, you can share content about your product and promote it subtly.
Many tools fall within the realm of social media marketing but offer different services. All may be beneficial, but just one or two could significantly help your products sell. For instance, if you’re already using a customer experience-related tool that offers social media traffic tracking, you wouldn’t need a separate tool to track social media traffic. These are a few different types of social media marketing tools:
- Scheduling tools – Create a content calendar that pushes out your posts, so you don’t have to remember to do so.
- Designing tools – If you don’t have Photoshop, there are plenty of free tools like it so you can create visually-pleasing posts that your audience will find engaging.
- Resharing tools – Similar to scheduling tools, these will push out your popular older posts at a time deamed best for engagement.
- Lead generation tools – You could use the ad features within social platforms for lead generation, but these tools can identify and segment niche audiences, so all you have to do is engage with them.
- URL Shorteners – Especially for Twitter, these tools slim down any URL so you can fit more in your post.
Success Isn’t Far Off When You Have All the Tools You Need
Although keeping up with your brand can be a little tricky, choosing the right tools and making the right choices can help create products that people want to buy.