4 Ways To Improve The User Experience Of Your Company’s Website

You can add all the bells and whistles you want on your website –sleek designs, expanding search bars and parallax scrolling – but making your website’s user experience a priority is a terrific, client-focused approach to improving a website. If your end user is happy throughout your sales cycle, you’re going to see a boom in business, which is why this blog is going to look at a few different ways you can improve the user experience of your company’s website.

1. Establish a heat map on your website

A heat map allows administrators to see where visitors are gravitating towards on the pages of your website. Not everything you place on your site will be viewed the way you intended, however; for instance, if you see that 60% of your visitors gravitate to the red x button to the top right, you know your user experience needs some work! If you need help reading the data from your heat map, an IT consultant like the ones at Tblocks.com have your back, bringing your visitors, for instance, to the parts of your website that support a current campaign you’re running, or getting the visitor to scroll down your web page and discover new options. A heat map can help measure and define your business KPIs as well as optimize your website to achieve these metrics.

2. Add a chat box to your website. 

An IT consultant can help you setup where and when a chat box pops up to interact with a visitor. The CTR and effectiveness of a chat box can be found in the specific timing and location when it pops up on your site, and all responses to the chat Box are recorded to measure and define your business KPIs and how the chat box has helped push those interactions towards the action wanted. You’re going to want to consider one: an emarketer.com survey found that 63% were more likely to return to a website that offers live chat.

3. Increase the speed of your website.

On average a new website visitor will abandon a website if it doesn’t load in three seconds. It’s a depressing prospect, but it’s true: a one second lag in a web page response can reduce conversions by 7% according to a study by kissmetrics. However, an IT consultant can help you with the technical side of making a website run faster while increasing the time spent by users staying on your site.

4. Establish clear business KPI’s for your website and specific landing pages

George Harrison wrote in a 1988 song, “If you don’t know where you’re going, any road will take you there.” What George didn’t consider was ‘how much time does each road take’? Make sure that your website and landing pages have a defined purpose for an end user to consume or act on; the user experience is a big reason for more customers to move through the sales cycle that leads to your KPI.

It doesn’t matter if your KPI is Sales/Leads, subscribers, or advertising income: make sure you have an IT professional to track what is working, and what is not.