In the digital realm of today, one of the most effective and affordable ways to engage prospects and customers is email marketing. The return on investment with email marketing is massive. For every $1 spend on email marketing, one can expect a return of $38.
However, there’s a catch with email marketing. In order for an email marketing campaign to be successful, the email open-rate should be high. In other words, if email marketing is to work, the email sent by marketers must be opened by the majority of recipients. Otherwise, all the efforts of the marketers will be in vain. In this article, we’ll highlight a few important tips that can increase open rates for an email marketing campaign.
1. Compelling Subject Line
The first thing a recipient of an email sees is the subject line which makes it one of the most important elements of an email messages. Similar to a headline of a blog post, the purpose of the subject line is to draw the recipients in and get them interested in the email message.
Some email marketers always use generic subject lines like “Newsletter” or “New Product Offer”. These subject lines don’t cut in and the recipients tend to ignore emails with these kinds of subject lines. The subject line of an email should be compelling to attract the recipient into opening the email. For example, a marketer may use a question in their subject line or may make line teasing to pique interest of recipients. Or better yet, do both at the same time. An example of a subject line that has a question and is teasing as well could be: “How to Generate 1 Million Visitors a Month Using SEO?”
2. Know the Length Limits
For the length of the subject line, 50 characters is the general rule of thumb. Marketers should therefore try to craft their subject line to be of about 50 characters or less. Another important thing marketers should know is that the email messages they send are going to be seen in different formats including desktops, tablets and mobile. Many mobile email software cut off subject lines at 25 to 30 characters; therefore, it is important for a marketer to craft the subject line that makes those first 25 characters count.
3. Personalize the Email Messages
When marketers are drafting their subject line and the content of their message, they normally think of all the people who are going to receive the email. However, Servme advises that if marketers want to increase open rate of their email campaign, they should craft the email message focusing on an individual person. This means that each message must have a personalized subject line and message.
In order to send personalized messages, the marketer must know their audience. More information about the subscribers can be obtained by sending them a short online survey that asks for topics or products they are most interested in. This information can then be used to craft personalized email messages.
4. Make Sure to Avoid Spam Filters
In the last few years, spam filters have become more sophisticated. The email messages of marketers can get caught by spam filters and end up in the spam folder. Therefore, marketers should do their best to ensure that their email don’t get flagged as spam.
In order to ensure that their emails don’t end up in the spam folder, marketers should avoid using sales-like language. Words like ‘discount’, ‘free’, ‘buy’ should be avoided. Moreover, marketers should only send email message to recipients who have opted-in to receiving their emails.
5. Write High-Quality Content
If the recipient opens the email message of a marketer, it essentially means that the internet marketer has won the battle. So, why does the content of their email message matter?
The reason content inside the email is important for open rates is because if the subscribers are satisfied with the content of the email message of a marketer, they’re more likely to open the emails of the marketer in the future. On the other hand, if a recipient isn’t pleased with the content of the email message, they probably won’t open another email by the marketer in the future and may even decide to unsubscribe.
In order to ensure that recipients are happy with the email content, a marketer must craft an email message with high-quality content. Moreover, the content should deliver something of value to the recipient.