Do you remember playing kickball in elementary school? There were always two team leaders who picked their teammates from the crowd. The fast ones were the first to go, then the strong kickers, the decent catchers, and then whoever was last was sent to the outfield or the end of the line to kick. Sometimes it can feel like Google ranks websites that way too. There are always just a few websites that get chosen before you and make you feel powerless. However, you can influence the way Google measures your worthiness. Here are a few on-page signals that help you rank on Google searches.
Using keywords doesn’t necessarily bring your website to the top of the stack, but it helps you identify a clear content strategy that you can add your keywords to later. You’ll first begin by researching different keywords that you can use for different pieces of content and measuring how competitive they are. These keywords should describe what your content is about so that as Google adds optimized pages to their index, your page is included. The content you use for your keyword can be blogs or on-page information.
2) Meta Descriptions
These are the descriptions you see for each website when you complete a Google search. For the most part, these descriptions will have bolded words that match your search form. These snippets can increase the number of people who choose your site and will decrease page bounces because people are already confident in the information on your page. However, these snippets aren’t always guaranteed by Google. You’ll need to add the necessary code to the website and ensure that it meets Google’s qualifications.
One of the most important signals that help your website rank higher on Google is its mobile-friendliness. Your website’s content should be an identical match between the desktop and mobile versions to help Google algorithms accurately assign index properties to the site. Having a responsive website format will influence how the algorithms read the desktop and mobile pages.
4) User Experience
A nicely designed, interactive website is another way to boost yourself to the top of the search. Websites that don’t feature a call to action button, updated content, or a simple layout don’t encourage people to stay on your site. It’s better to spend a little more on a nice website and get customers than it is to save money and only get page bounces. Have your consumer in mind as you design your site.
Backlinking is a primary component of search engine optimization and helps significantly in ranking your website. Having information like case studies, infographics, or industry surveys, encourages people to share it on other sites. Infographics, for example, can be shared on social media pages and a blog post link might be included in someone else’s article. All these mentions point back to you and indicate to Google that the information on your page is relevant.
If you are sick of getting picked last for the team, stop sitting on the sidelines and try new ways to make yourself competitive. Each of these page signals will help you rank higher on Google and can promote your business in more cost-effective ways than advertising.