Technology is at its golden age. The last three decades have seen the invention of groundbreaking technologies which have changed the way human being communicates. Thirty years ago, if you had predicted that one could update a photo to Facebook and the whole world would eventually see it, you would be identified as a crazy person.

In the current age and time, social media is essential if you want any success in digital marketing. Companies such as Facebook, Twitter and Pinterest are helping people to expand their businesses for the better. Through both free accounts and paid advertisements, social media companies use the large audiences that they have to businesses promote their brand beyond the border and to relevant audiences.

The question for a business owner is how does this happen? How can social media help your business increase its reach and customer conversion? Well, that is exactly what I am going to explain in the rest of this article.

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Here are 5 ways in which using social media can help your business.

  1. Social Media Reaches to A Larger Audience

Social media is very huge. In fact, around 60% of the world adult population use social media. They check their phones regularly. Facebook has a whopping 1 billion active users every month. This means that it provides a larger audience for your business to sell its brand online. Many social media platforms such as Facebook, Twitter, Instagram, and Pinterest are free to sign up and use. All types of people use social media. From businessmen to the middle class to students, you are bound to spread your brand to a larger audience.

Small, medium and large businesses should utilize the power of social media to harness the large potential market that exists in the form of social media. Many people will tell you that your main focus on spreading your brand should be done through social media and they are not wrong.

  1. One on One Interactions with Clients and Customers

There is nothing more appealing to your customers than having a one on one chat with your business. Research has shown that customers trust brands that give answers to their customers on social media. Since more people are spending a significant amount of time on social media, you are bound to find questions about your brand predominantly on social media.

The best way to interact with your customers on social media is by creating a two-way communication process whereby you get to answer any questions that they have about your brand. This will significantly boost your brand’s reputation and ultimately create a niche in your industry.

3.Social Media Is Cost Effective

If you have been in business for some time, you should know how advertising through mainstream media is expensive. Small businesses have limited resources to advertise their brand on such platforms. Social media platform, however, is fairly cheap and cost-effective. They charge a fraction of what the television channels or cable TV charge for advertisement. Moreover, Social media reaches out to more people compared to other platforms. By using social media, you get to reach a larger audience and a well-targeted audience.

You can opt for free accounts on social media platforms if you are starting out your business but for you to stand out in your niche, you need to use the paid plans of several social media products. Facebook has an excellent advertising plan whereby their algorithm will help you to reach out to the people you will specifically want.

  1. It Helps Your Business Have Marketplace Awareness

Creating social media accounts for your business is all about promoting your brand and also finding all about your customer’s needs instantly. That is why social media is the best place to have customer awareness of your business. Customers on social media are straight forward and spell out their needs without being discrete. This is something they wouldn’t have mentioned if you approached them physically. If these needs are taken care of promptly, you will win yourself customers which will be a huge advantage on your business.

What you need to do to ensure that your business has the forefront in marketplace awareness is creating interactive social media accounts and make creative content which will trigger responses from your customers or the public at large. Ask questions and be there ready to give back instant responses to anyone who has a query.

  1. Social Media Defies Age and Technological Platforms

Social media is available on multiple devices from mobile phones to laptops. These are devices that majority of the population have and use very often. People of all ages use social media products such as Facebook and Twitter. This means that information about your business will reach many people compared to other forms of advertising such as television, radio, billboards and newspaper ads. Majority of young people rarely watch television as they spend most of their time on social media. This is the same with newspapers and the radio.

Therefore, using social media as your base for customer conversion is very essential for your business. Social media can help your business to attract customers of all ages and ways of life. This beneficial for small businesses to grow their brands.