Building your company’s website? Here’s how not to screw it up!
Today, there are approximately 1.94 billion active websites in the world. So, like it or not, the competition is fierce out there. Whether your website is a marketing tool or the only source of business, you simply have to do it right if you want it to stand out from the crowd.
Here are the 6 top tips for building a killer website in 2020:
1. Take the 5-second rule seriously
No, we are not talking about the time limit you have to pick the piece of food you dropped on the floor. Here, the 5-second rule is all about page loading time which is an essential part of any website’s user experience.
Trust us on this one, there’s nothing that can draw visitors away faster than unresponsive web design. Today’s consumers expect everything to move, load, or happen fast because they are used to a dynamic modern lifestyle. So, do you really think that they want to waste one minute of their life waiting for a website to fully load? No, they won’t, they will simply press back and scroll down to the next Google result, which most likely, will be your competitor.
Let us share some data with you: while 47% of consumers expect a web page to load in 2 seconds or less, 40% of them claim to abandon a website that takes more than 3 seconds to load. Plus, only one-second delay can reduce your conversions by up to 7%.
That being said, you may want to take page loading time seriously when building your website.
2. Less is more
It should go without saying that your website should have a quality design since 48% of people believe that the design is the most important factor in deciding whether or not a business is credible.
This direct reflection of the old theory of minimalism in web design is becoming the hottest tool for marketing. Why? Because they are simple, elegant, and, most importantly, functional.
Simple designs aren’t just more appealing visually, they are also easier to work with. Simply put, users won’t get lost on your website trying to figure out where and what they can find, the time spent on your website will be actually more relevant for both the user and your business.
Plus, while most design trends come and go, the minimalist trend is simply eternal. So, your website design will still be rocking years from now.
But what does minimalist web design mean? It means to avoid including anything that can pass as clutter on your site including too many images, too much content, too many colors, and even too many generic elements.
When creating a minimalist design, you need to choose only what is absolutely required, what reinforces your message, and what truly engages visitors.
3. Make it mobile-friendly
Mobile Internet usage is on the rise these days. Today’s consumers do everything with their smartphones including purchasing goods and services. And, why wouldn’t they when smartphones are just so much more convenient than any other device?
Now, there is good and bad news regarding this. While it may be an advantage for your business because it is easier to reach your audience through mobile apps, websites and social media, if you fail to do it the way they expect you to, you will lose many potential customers.
Data suggests that 8 out of 10 people would stop engaging with content that doesn’t display well on their device. So, with mobile Internet usage on the rise, chances are that if your website isn’t mobile-friendly, it will only scare potential customers away to your competitors’ website.
4. Call to action
Call-to-actions are often overlooked but crucial parts of any website. Why? Because they are the elements that help your visitors to quickly decide what they want to do next on your website.
Remember that today’s Internet users have short attention-spans meaning that if you fail to engage them in the first few seconds they enter your website, they will most likely leave it. And, probably won’t return any time soon. So, you need to give them the directions to what you want them to do on your website as clear and soon as possible.
For example, if you have a big sale, don’t write a banner that tells the visitors about it but rather write a one that says “70% off all winter products, CLICK HERE to see the collection”.
5. Test it before you launch it
Like it or not, sometimes things don’t go exactly as you expected them to be. And, this can be the case with your website too. From typos to mobile-friendliness and errors to all the functional aspects of the website, there are many elements that can make your website not work as you expected it to.
How to make sure that your website is ready to go live and actually help you attract your audience? You test it! User testing is the best way to eliminate the risks of having your website ending up in a disaster rather than a success.
From readability to usability, navigation, browser compatibility, URLs, accessibility, and social media integration, these are all essential elements that you need to test to make sure that your website runs perfectly.
6. Keep it up to date
We get that building a professional website isn’t quite cheap and that you don’t want to invest in its update as soon as a new trend takes over the Internet. However, no matter how strong your website is today, it won’t last forever unless you keep investing in it.
In terms of content at least, you need to make sure that your website provides the end users with accurate, relevant and up-to-date information. Your website might have top-notch technological infrastructure and the hottest design, but keeping your content fresh is just as important if you want your website to stay relevant over time. Therefore, constantly renew content on your website, which will also help it position well in search engines.