If you are looking for more ways to boost your revenue and overall business growth, perhaps you should start with your company’s culture. Research shows that a more positive environment leads to more productivity and therefore more success and revenue. It’s a moral win as well as a monetary win, both of which are long-term and have lasting effects. Give these six steps a chance to maximize your profits and ensure your business is on the path to win.

Acknowledge Company Culture

First things first, you don’t need to define company culture in order for it to exist. Put simply, what you need to do is define it before it defines you. Embrace your company’s culture and make it your own. Don’t let your reviews on Glassdoor create a cycle of negativity within your organization. Instead set objectives between upper management and let the messaging flow from the top down through an internal, credible process. Don’t let external sources dictate to you and your employees what your company is about; while these sources are useful, the onus is on you and your team to come face to face with your awareness as a company.

Make Purpose Priority

Companies with a shared, relatable purpose are more likely to retain employees over time than companies without. Purpose is beyond your mission statement – it should be carefully defined, adopted, and reiterated throughout your business practices. Even if you’re in an industry that doesn’t seem like it can articulate concepts pertaining to purpose, turn it into an opportunity. Who knows, it may even help you stand out from your competitors. At the end of the day what’s important is that you tell your story and make it a part of your decision-making and prioritization process. Integrate it into your company so that you’ll be impenetrable from the market’s assumptions.

Eliminate Employee Burnout

Employees need the mental clarity and space to take on things like important, timely projects and socializing with fellow colleagues – facets of the workplace that are critical in their own ways. Unfortunately, due to high working demands employees get burned out, making it very difficult for these individuals to do much in the workplace aside from the necessities. Thus, it’s useful to invest in tools and resources to help further work/life balance, for instance temp services to support your staff.

Don’t Follow Trends, Do The Research

Thanks in part to the relaxed, glamour appeal of startup environments, many companies have jumped on the bandwagon of instituting free lunches, community tables, and even naps. No matter what, do your own homework before following suit. Not every trend or discovery may be a good fit for the culture you want to develop and the business you are working to operate.

Follow Through On Employee Asks/Implement Employee Feedback

Some companies routinely ask for feedback through annual surveys, or following employee leave, while others make the mistake of not asking at all. What’s worse though is not following through on the valuable insight you receive, which many companies are at fault for doing. Sometimes all you have to do is listen and make people feel like they’re being heard. For instance, if your employee is asking for extra staff, listen; even if you don’t have the budget to make things work internally, look to outsource some of the work if you have to. Do whatever it takes. But most critically: try.

Address Toxic Employees Head On

The final step to make your company culture attract ideal prospects is to address your toxic employees and, if you have to, say goodbye to any toxic employees. A big mistake many companies make across countless industries is moving around employees instead of simply letting them go. Moving around toxic employee around does not prevent future conflicts or resolve prior tension; the issues persist and permeate throughout the organization.