If you run any type of business that requires people to pay a visit to your place of business, then you will know all about the importance of foot traffic. Regardless of whether you run a small coffee shop, a furniture store or a beauty treatment center, the most important thing is getting people through your doors.
There are a number of ways in which this can be achieved, and some of the recommendations are actually very easy to implement, and won’t cost you a fortune. In this article we will look at 7 great ideas that can help your business to attract new customers.
Make sure you have a website
As obvious as it may sound, there are still thousands of businesses that do not actually have a website. In the world we live in today, where everything is connected and online, it is vital that you have a website for your business. Even if it’s just a single page website with a little introduction about what you do or offer, as well as your contact details, it’s better than no online presence at all.
There really is no excuse for not having a business website. Gone are the days when you’d have to pay a small fortune to a developer to design a website for you. Today there are a number of online platforms that you can use to make your own website, such as WordPress, which is the most popular CMS (content management system) in the world. Even if you have no design or coding experience at all, it’s very easy to set up your own site in just a few hours.
Can people find your store?
If you are operating a retail store, or a hospitality business such as a restaurant, it’s very important that people can actually find you when walking down the high street. Do you have an effective sign outside? Good signage is a very important element to attracting new people into your business, and one great way of grabbing people’s attraction is with neon lighting.
There is something very unique about neon lights, and using these for your store sign will certainly make you stand out from the others in your location. You can find a great range of quality neon products at NeonMama.com, who are one of the market leaders in neon lighting technology.
Hold a flash sale
Everyone likes a bargain or a special deal, so why not consider holding a flash sale? They are a great way to get rid of some of the older stock that you might still have, and freeing up space for some new arrivals. A surprise sale is a great way to increase foot traffic into your store and let people know about your store and what you offer.
Many businesses like to hold time-limited sales, such as one that is only valid for the next 24 or 48 hours. These create a sense of urgency, and encourage people to visit your store right away, rather than miss out on the sale. FOMO, which is the Fear Of Missing Out, is a great marketing tool for many businesses, and flash sales are a great way to get the most of it.
Get listed in Google Maps
In this age where everyone is online, especially via their mobile phones, it is very important that you get your business listed on Google maps through the Google My Business program.
You’ll need to register your business and then wait for a postcard to be delivered with a verification code. However, you can still enter all of your business information while waiting to be verified. A lot of people don’t actually bother to enter vital information about their business such as their opening hours. This is extremely important, and you need to make sure that you fill in all the information that you can.
One benefit of doing so is for people who are searching online right now in your location. If you have entered your opening hours into your listing, then Google will be able to recommend your business at that specific time (provided you are open) , rather than businesses who haven’t stated their hours. Google wants to offer people the best user experience, so make sure you include as much detail and information about your business.
Be active on Social Media
Everyone is on social media these days, so it’s important that you are also active with regards to your business. Spend a little time creating pages for your business on popular platforms such as Facebook and Instagram, and make sure that you post regularly.
It’s important not to post the same thing again and again. Try the one in three rule, where one in three of your posts are specifically related to your business, while the others are more general about the industry or events that might be taking place locally. You want to be seen as helpful on social media, and not just pushing your business at every possible opportunity.
Start collecting reviews and testimonials
One thing that a lot of people will check before going to a specific business or using their services, is their reviews. Customer feedback about your business is extremely important to both yourself and potential clients.
You’ll want to encourage your customers to leave reviews for you over at Facebook or Google. Building up a collection of positive reviews for your business is a great way to encourage people to try you out for the first time. A lot of people will spend some time reading the reviews of a restaurant before booking a table with them.
Stay connected with customers
Whether you build up an email list and send out weekly newsletters, or you have started to operate a digital loyalty program, it’s very important that you maintain contact and a friendly relationship with your existing customers.
Maybe you can offer them a special discount when they next visit your store, or if you run a coffee shop, inform them that they can come and pick up their complimentary coffee the next time they are close by.
It’s one thing bringing new customers to your business, and another to keep them interested in your business and loyal to you. Good communication is vital for this.