7 Latest Trends to Improve Your Email Marketing Campaign

Despite of several new marketing tools that have been introduced, emails have remained one of the most preferred online tools of communication. Connecting with the target audience and letting them know about new offers and product launches is essential if you want to stay on top of your competition. Although email marketing has been used extensively over the years, there are several new changes that marketers need to keep up with. Listed below are some of the latest email marketing trends that marketing professionals should adopt.

1. Keep it Simple

Earlier most people used to access their email accounts from a computer or a laptop but with the introduction of tablets and smartphones, internet has become more mobile. Hence, the best way to make sure that your emails are visible across all devices and platforms is by following a simple layout. More text and few images might not sound very impressive, but is much more effective when being viewed on low internet speeds. The user interface too must be kept simple without using any shadow or 3d effects to ensure they can be seen across most platforms without any lag.

2. Video Integration

Actions do speak louder than words and video integration in your email will certainly get more attention than static and boring text. The change in technology has not only changed marketing but has also affected the consumer’s behavior. People do not wish to spend a lot of time reading when they are being introduced to a new product. Video integration in your email campaign will help the customer get a better understanding of your product or service. According to a Wistia, it has been found that video integration in your email campaign leads to more conversions and sales. As more and more customers prefer watching a video about your product rather than reading about it, you might certainly want to invest in an email platform such as GetResponse that allows you to send videos in emails.

3. Mobile Friendliness

As it has already been mentioned above, laptops and computers aren’t the only devices that are used to view emails. Internet enabled mobile phones, smartphones and digital tablets are some of the most commonly used devices that are used by people from all across the globe. Hence, it is essential to design your emails so that they run smoothly across all the devices, especially mobile. According to the latest statistics, it was seen that more than 60% of the users in the world use mobile devices to access the internet. This is certainly a big number for the marketers who want to spread their word to as many people as possible.

4. Personalization

With the introduction of filter based searches, it has becomes easier for the buyers to only focus on the products and services that they want to use. It has thus become essential for marketers to focus on the individual preferences of each customer, even when sending them a marketing email. This will help the companies understand their customers better and provide services that are more valuable and provide a boost to their conversion rates.

5. GIF Animations

Although video emails are trending currently, we all know that videos can only be played with a stable data connection. The best way to keep your emails vibrant and appealing without putting a video URL is through GIF animations. No matter how convenient we find it, nobody likes to go through a static email unless someone’s actually looking for some specific information. GIFs are one of the latest email marketing trends that keep the email from looking drab and maintain the customer’s interest.

6. Relevant Landing Pages

No matter how big your organization is, your customers do not want to be redirected to a generic landing page when they click a link. A landing page is certainly an essential part of an email campaign and is definitely not a ‘one size fits all’ tool. Hence, it is important that you carefully integrate relevant landing pages according to the product or service that is being promoted in the email. A landing page that directs the customer to the right location will certainly have more chances of conversion than a generic link to your website’s homepage.

7. Social Media for More Contacts

In the past few years, social media has moved beyond the boundaries of being a mere meeting platform. With several companies and businesses focused to keep a social media presence, Twitter and Facebook are some of the best ways to increase your email database and to get more subscribers to your marketing campaigns.

Marketing professionals have overhauled their static text based mails to include more visually appealing features and graphics. Nevertheless, the importance of emails as an online marketing tool has only increased despite of the several new marketing trends. The above trends not only show how email marketing has advanced but also help you to create a more effective marketing campaign for your organization.