7 Steps Your Medical Startup Needs To Take To Succeed

In recent weeks, several medical device companies have raised enormous amounts of money in financing rounds. So, is that good news for anybody with eyes on making it big in the medical world? It undoubtedly is. But, there are a few things you need to do before you retire on a beach in Santa Monica. Let’s take a look at the now.

1 R&D

Research and development are essential in the medical field, and without provable stats you are unlikely to succeed. Bear in mind that you are likely to have to run rigorous tests to prove your worth. Depending on what your startup idea is, those test could be on an animal, human or both.

2 A Strong Business Model

First of all, whether you are creating a new device or intend to sell a new iPad app, you will need to have a robust business model. You will need to think about getting proof of concept and, depending on what you have created, where you are going to wring every last cent out of your product.

3 A Stronger Market Model

There is an apparent difference between a medical product that is nice to have, or one that everybody will want. However, you have to make that distinction early on because it is very hard to get a product into the black. Any investor with the kind of money that is required will want to see the potential market.

4 Licensing

Before you even think about getting funding or going public, you have to determine whether or not you need a license for your product. Many investors won’t go near you if you haven’t got clearance to sell, so it is something to think about as soon as you have passed the testing phase. Bear in mind that you will need to keep up to date with regulations, too. Rules change at a high frequency in the medical world, and you have to be able to show you can adapt to change quickly.

5 Manufacturing

The process to create medical devices can be incredibly expensive. Many will need to be built and put together in a sterile environment – and that is going to cost you. You will need to build up a relationship with a manufacturer that has a medical standard cleanroom. They’ll also need to handle the volume you require and get your devices transported safely.

7 Marketing

Once you have a product ready to go, it’s time to put your market model to the test. You’ll need an online platform to direct people to, so make sure you have a good medical website design in place. Focus on attracting your ideal client – everything on your site must be geared towards them and nudge them into taking action. Offline, there will be plenty of opportunities to show off your device or app to medical trade shows and physicians.

And there you have it. It’s a long road between coming up with an idea and seeing it through to the making profit stage. However, given that plenty of companies are getting significant success, it is possible if you find the right device or app.

Image Source: wolfgangfoto