Getting your ecommerce store to grow takes time and patience, not to mention a little luck. You can speed up the process with these 8 growth hacking strategies for ecommerce stores.
If you’ve been in E-commerce for a while, you know growing your store doesn’t happen overnight. It’s a long tedious process that takes time and patience.
You might’ve tried different growth strategies without any luck. Growing your store is a mix of luck and using the right strategies. Growth hacking strategies can be the key to taking your online store to the next level.
Want to learn the right E-commerce hacks for your store? We’ll tell you the eight must know growth hacks that will turn you into an E-commerce superstar. Read on to learn more!
8 Must Know Growth Hacking Strategies for E-Commerce
We know that growing your E-commerce business won’t come easy. But, when you’re a business owner, you’ve to make it happen no matter what. E-commerce isn’t an exception to this rule.
That’s why learning E-commerce hacks are a must if you want to take your store to the next level. Even if your e-commerce is thriving, there’s always room for improvement. Here are 8 must know growth hacking tactics that can help you take your E-commerce from zero to millions in no time:
1. Use Your Best Seller to Grow Your Store
You might think your best seller is the item with the most sales. Yet, you should consider narrowing your best selling item by using its sales, margin, among other factors. Once you find your best seller, you should use it to grow your store.
Don’t know how to do it? You should create a landing page for that product. Then you should feature it in your ads on social media.
You might’ve been doing media campaigns to gain more following. But, at the end of the day that doesn’t guarantee any sales conversions. That’s why it’s essential to use your landing page on your ads to get that sale and grow your store.
2. Don’t Underestimate Social Proof
Some E-commerce store owners don’t like to post product reviews on their websites because they don’t want to risk posting bad reviews. Yet, if you run your own website there are apps that let you control what reviews you post.
You should feature your social proof on your product pages and throughout your store. Customers value social proof and word of mouth. You might use the most appealing ads but, you need information that can back it up.
A good strategy is highlighting customers testimonials. You could use product and store reviews. Stores like Patches4Less use reviews to earn customers trust which is a must to make sales.
3. Run A/B Testing for Your Product Pages
Growing any business is driven by trial and error. E-commerce stores aren’t any different. That’s why you should run tests on your product pages.
Not all products are the same. Some things might work for certain products but not for others. That’s the main reason why A/B testing is a must to grow your E-commerce business.
4. Cross-Sell and Upsell All over Your Store
When a ready to purchase customer comes to your store, you’ve to try your best to make the biggest sale. Here’s where cross-sells and upsells come in.
When you use a cross-sell, you try to get your customer to buy other complementary items. If you use upselling, you’re trying to get your customer to upgrade their purchase by buying a more expensive item.
By using these strategies, you’re offering more value to your customer and growing your sales. There are tools available that you can use to set up your cross-sells and upsells. You can include them in your product pages or during checkout.
5. Set up Retargeting Ads
Retargeting ads are a great tool to grow your e-commerce store. Here you track who visits your store and, show ads to your store on other websites they browse. What makes these ads a great tool is that they feature items they’re already interested in.
When your customers see these ads, they’ll want to return to your store and, make their purchase. You can use tools that launch and track the performance of these ads.
6. Wield Buy Again Emails as Your Weapon of Choice
Many E-commerce stores focus on getting new customers. But, returning customers are twice more likely to purchase at your store. That’s why you should use buy again emails to retain your customer.
You should send them this email 10 to 15 days after their purchase. Your email could include the product they bought, related cross-sells and upsells.
Another good strategy is sending coupons to your customer. This way you can motivate and reward them for their business.
7. Create Purchase Urgency
Some E-commerce stores use this tactic the wrong way. If you add a timer to every page on your store, you’re going to scare the customer away. But, you could use quantity as a purchase urgency trigger.
If you decide to use timers, you could use it as a shopping cart timer. Place a timer telling the customer that their shopping cart will be empty if they don’t check out during that time. Another way, you could urge a customer to buy is by placing a timer on a sale or discount.
8. Use Seasonal Campaigns as Your Golden Goose
When Black Friday and the holidays are nearby your customers are ready to make big purchases. That’s why E-commerce calls seasonal campaigns its Golden Goose. You’ve to take advantage of these seasons to grow your store.
You could center the stage for the season by using your social media campaigns. A good tactic is to use customer content to promote these campaigns.
This promotes customer engagement which is a must to grow your store. Another way is getting your customers ready for the holiday season by launching a holiday product line.
Will Growth Hacking Tactics Take Your E-Commerce Store to the Next Level?
Yes, using growth hacking strategies can help you take your E-commerce store to the next level. Not all E-commerce stores are alike. That’s why you’ve to use the right growth hacking tactics.
Every business has its own audience. You’ve to aim your growth tactic at your customer.
You don’t have to use all of them. But, you should try to find the right balance between the strategies to achieve the growth you’ve been looking for.
Want to learn other ways to grow your Ecommerce? Have you thought about using marketing on your online store? Check our article to learn more.