One of the best ways to impress your client base is to throw an awesome corporate event. This involves a lot of time, effort, and planning, and you need to make sure you get the fundamentals right. Use the suggestions below to help you plan and execute the perfect corporate event for your company.
Hire an Events Planner
Planning a huge corporate event is not easy, especially when you have to run a business as well. So, the best thing to do might be to hire an events planner to take charge of it instead. This takes a lot of the burden off you and ensures you can develop a strong, organised and successful event. If you like to be hands-on and take charge of everything that’s okay too. You can always work in conjunction with your events planner to make sure you get precisely the event you’re looking for. For companies closely related to the event industry it’s a good idea to use event rental software to keep track of all the ins and outs.
Allow a Decent Budget
You will need to think about the sort of budget you want to set for your corporate event. It will very much depend on what you are planning to do for the event, and how detailed you want to be. Did you know, in 2015, the average event budget is thought to clock in around £65,000?! You don’t have to make yours this expensive, though many planners will have a minimum budget set. But, you do need to make sure you are happy with your budget, and that you have factored in enough to provide the best possible night.

Entertainment is a Must
One thing you absolutely have to have in abundance is entertainment. The whole point of corporate events is that they are supposed to be fun, and entertaining. And that’s why you need to make sure you provide as much as you can. There are a lot of different forms of entertainment for you to consider. If you’re throwing a concert, you’ll need musical acts. If it’s a dinner, you might decide to go for a stand-up comedian instead. You might also want to put on a show complete with dancers, a fire eater, and other choreographed sequences. The best thing to do is to try to make sure you put on the best show you can, and the best way to do that is to provide top-drawer entertainment.
Make Sure the Food is Excellent
As well as entertaining your guests, you need to make sure they are suitably nourishes. And that means sorting out food for them. It’s important that you consider the kind of event you’re throwing, as this will determine the sort of food you provide. If it’s a more informal event, you might want to stick with a buffet. However, a more formal night, like an awards dinner, might be the occasion for a sit-down meal. Whatever kind of event you’re throwing you have to make sure the food is as excellent as possible.
The Right Venue Can Make all the Difference
It’s pretty clear that, when it comes to events, the venue can make all the difference. It’s the same with anything. Imagine you were getting married; the venue would be one of the most important things to consider. The same is true when you’re trying to plan a corporate event. You might even have an idea in mind for the perfect venue before you even start. If you want to find the perfect venue the easiest way is to go online and search. That’s why half of events planners use the internet as their primary way to find a venue. If you want to impress your clients you should try to think outside the box with your venue choice. Don’t play it safe and boring.
Plenty of Booze
No corporate event would be complete without ensuring that there’s plenty of booze to consume. It’s the perfect opportunity for people to unwind and let their hair down. And the best way to do this is always with wine! Make sure you work closely with your events planner to determine how much booze you’ll need. In fact, if you’re clever, you could just choose a venue with a cash bar. It depends on whether you’re going to foot the costs of the booze or not. But, you need to make sure you don’t run out during the night because that would be disastrous!
Famous Faces
If you really want to make your event a night to remember then you should get some famous faces involved. People like to see famous people. It makes them feel like they’re important. If you have the contacts to get a celebrity to show up at your corporate event then you should do so. Get in touch with them via Twitter or IMDBPro and see what they say. The worst that’s going to happen is that they are going to say no, and then you’re no worse off than you were. Of course, you don’t have to have famous faces to make your night unforgettable. But, it always helps to do so if you have the opportunity.

Make Sure it’s Fun
There are so many times when corporate events are stuffy and nervy affairs. People are too on edge all the time and don’t feel like they can be themselves. You need to go to great lengths to ensure that everyone is having fun. A laid back and chilled out environment is perfect for any corporate event. People want to come here to unwind; they don’t want to feel like they’re at work again. Leave your ‘boss’ persona at the office and do what you can to unwind, relax, and amp up the fun. Sure, it’s important to build contacts, but that doesn’t mean you should go around talking about work all the time.
As you can see, there is quite a lot involved in planning a corporate event. And, there’s even more involved if you want to make it a memorable one. Decide if you’re going to take on the whole thing yourself, or whether you need an events planner. It’s really important that you consider who you’re throwing the event for. That will make it much easier to sort out everything else.

