The Key To Going Viral With Your Content

Creating high quality content and posting it consistently across your site and social media channels is great, but going viral with that content is even better. Being consistent with your content encourages people to come back to you for tips and information, and can even encourage people to buy from you. You should find that your site gets more traffic, conversions, and success overall. When a piece of content goes viral, things can really take off faster than you could have ever imagined! Just because going viral is rare (on average, a content piece gets 8 shares) doesn’t mean you should give up hope. So, what’s the trick to going viral with your content? Read on to find out!

An Irresistible Headline

An irresistible headline is going to draw readers into your post. This doesn’t mean you should create ‘click bait’, but you should make it as clickable as possible. Try to come up with many potential headlines and then select the best one. List posts still rule, so creating something like this could be a good idea. Lists give an easy way for readers to consume the content, so they tend to get more likes and shares.

Try Busting A Myth

This is a great way to get your audience’s attention. People will be curious to know what it is that they don’t already know, and you could be the one to tell them.  Just make sure that you’re actually offering value by using this format.

Injecting Humor Into Your Content

Don’t take yourself too seriously! Many people share content in order to amuse others, so if you can add some humor in there, your post will likely be more successful.

Educate

Many people share content not only because they find it humorous, but because they find it educational too. If you can both educate your audience and make them laugh, you’re onto a winner!

Compare Different Groups

Humans are naturally competitive, so comparing groups of people could very well get your content a lot of attention. You could compare big and small businesses, men and women, dogs and cats, whatever you can think of!

Use Percentages And Stats

Using percentages and stats can give the reader really useful information and help to back-up your claims. The more significant the percentage or stat you use, the better. If you’re going to use a percentage in your attention grabbing title, you must make sure it’s significant – the term ‘millions’ is often used, or very high percentages. 90% is going to grab attention more than 4%.

Include Celebrity And Pop Culture

Tying a post into anything to do with a celebrity or pop culture is usually a great way to get some attention. You can get really creative with this, as long as your post makes sense. There’s nothing stopping you from writing a post called ‘8 Branding Lessons We Can Learn From Benedict Cumberbatch’. Have fun with it and be as creative as you can.

Also remember that each industry has it’s own celebrities which much of the world would never have heard of. For example, Air Cargo Eye had a piece of content go viral recently which resulted in a 40,000% growth of traffic over a 4 day period. They achieved this by appealing to ‘celebrities’ within the air cargo industry. Getting these influencers to share your content can go a long way to help when you are trying to go viral.

Use these tips and your content piece might just go viral!