Top Promotional Products for 2017

Top Promotional Products for 2017

The trends in hot promotional items come and go, especially in the innovative and quickly changing world we are in today. What was popular five years ago – branded bottled water, anyone? – may no longer resonate with potential customers or may even turn them off. Fortunately, we’ve gathered six categories that are sure to be winners in 2017, helping you create a favorable impression on people who view and use your promotional items.

Luxury Products

You might not be able to splurge on high-end items for all your giveaways, but choosing the ideal customers for these products can make a big impact. Today’s consumers appreciate quality, so these will make a bigger impression if you invest in one of these items:

• Slate coasters: These just look luxurious, especially when imprinted with your company logo.
• High-quality apparel: Choose recycled materials, cozy fleece or wool linings for apparel that gets noticed.
• High-end notebooks: Everyone uses notebooks, so why not provide a sturdy, compact solution?
• Luggage: From hard-sided carry-ons to duffel bags, luggage is a great branding opportunity because it goes everywhere for maximum brand exposure.

Health and Wellness

Depending on the goods or services your company provides, and depending on your target audience, health and fitness products could be a no-brainer. These are some popular promotional items in this category:

• Sports bags: All gym denizens need a gear bag, so it’s the perfect place for your branding.
• Fitness trackers: Usually wristband-style, giving away promotion fitness trackers shows you care about recipients’ well-being.
• Exercise bands: Pack these into the sports bags listed above for an instant workout solution.
• Pain-reliever bottles: For aches and pains associated with physical activity, these helpful containers can be prefilled with pain-reliever and then refilled ad infinitum.

Eco-Friendly

The eco-friendly movement is here to stay. Set yourself up for success beyond 2017 with reusable products that will keep your brand in front of the public for years. These are long-lasting items that get high marks for functionality:

• Wooden pens: Products made with attractive wood materials present a naturalistic feel that appeals to many.
• Backpacks: Infinitely useful, backpacks can go anywhere, spreading your message far and wide. Be certain to choose highly functional designs to encourage use.
• Totes: Whether they are headed to the grocery store or the library, these bags are something no one can have enough of.

Technology

Just about anyone loves a new tech gadget. While the actual device might be in the “luxury items” category above, there are lots of electronic accessories that are ripe for branding and giving:

• Laptop bags: People carry both personal and work laptops with them wherever they go, and you can piggyback on that portability for top-notch visibility.
• Headphones: Choose corded or wireless formats for both iPhones and Androids.
• Phone accessories: This is the group where you would find chargers, outlet extenders and phone cases.

Retro Chic

Everything old is new again, and potential customers love the look of items with a patina. This translates into all sorts of products, such as:

• Apparel: Select designs that have “faded” logos in familiar typefaces or those that are era-specific such as rockabilly.
• Lunchboxes: Remember when we used to have branded (think Scooby-Doo) metal lunchboxes we took to school each day? That concept is alive and well.
• Smalls: Magnets, keychains and similar items still are popular, as long as they have a retro design.

Drinkware

Drink containers are perpetual winners, but the most recent iteration is specific to the types of beverages that are popular. For example, consider these:

• Double-walled tumblers: Often made of metal, these hold both hot and cold liquids and can be customized in myriad ways.
• Growlers and howlers: Ready to receive a favorite microbrew beer or hard cider, growlers have huge potential for longevity and functionality.
• Large-volume mugs: People love their coffee, so cups that hold 30 ounces or more are highly sought after.

If you want to stay on-trend with your promotional items, any of the products on this list is likely to be a hit. Choose the one that makes the most sense for your company.