Your Top Guide on Selecting the Perfect Fonts for Your Flyer

Image attributed to Sira Anamwong/FreeDigitalPhotos.net

There’s no doubt that a flyer is an excellent way of getting your message across to your target market – in fact, considering that it’s relatively cheap to have printed and it’s easy to distribute, it’s a very effective way of bringing in sales. The return on investment is very high indeed.

However, your design needs to be well-thought-out, and due to the vastly competitive market out there, any advantage you have over your rivals needs to be used. When it comes to design, this cannot be stressed enough. You need to have a good message, great images (should you choose to use them) – but above all, you need to have a design that allows your significance to come across in the perfect way. Here’s your top guide on selecting the perfect fonts for your flyer.

Change the tone and volume

There is a big difference between writing a few words in small cursive print (whispering) and bold capital letters (shouting). The tone and volume you write things in create either comfort or urgency. Furthermore, changing between the two (or more) at the appropriate moment can create that perfect way to communicate with your target market.

Create a mood and setting

When you decide on your design, figure out first what your message should be (in as few as possible terms and words) and then build a theme around it, as a good flyer printing, leaflet printing, and banner printing service would agree. This theme will decide what kind of fonts you can use. If you want it funny, comic sans MS can bring a comic book vibe, whilst a medieval meat barbeque is best explained with Old English Text or Gothic. Be sure your letters are clearly visible and readable, however, and don’t overdo it.

Try the classics first

If you’re unsure, then try Garamond – it’s the most readable. Bradley Hand is light, whilst Curlz MT is untamed and unusual.

Experiment with a wide range

Make your message as clear as possible first, and experiment with various fonts and sizes once you have the significance straightened out. Often only two – maximum three – kinds of fonts and sizes are sufficient to make your message clear and readable.

Truth be told, often there is also a mathematical aspect to your font size; the text has to be centred or suited to size so the next line has the same width as the one above it. It takes some trial and error and you shouldn’t expect to get it right from the start. Always think of your message first – then consider the theme, the emotions, and the feel behind it, and try out different ways to match those sentiments the best. It’s an exciting process, and creativity sometimes requires patience when it comes to proper flyer design and flyer printing. But remember: put your customer first and see how they like it best.