Funding

Blippar, the ad platform raised $ 45 Million in new funding

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What does Blippar do?

Blippar is an augmented reality ad platform, which uses real world tags to deliver additional AR content in an offline situation. Blippar turns your phone into a magic lens which provides you a completely new, interactive view on the physical world around the user with the help of Augmented reality and Image Recognition technologies.
With the Blippar app you can attract, retain and engage customers through an immersive experience. The app becomes your lens through which the real world can be unlocked spontaneously and can be converted into content rich, interactive experience.

How much Blippar was funded?
Blippar, the reality ad platform has raised $45 Million in Series A funding on March6th,2015 from undisclosed ventures.

Previous acquisition and funding

  • Undisclosed amount/seed on January 3rd, 2012 by Qualcomm Ventures.
  • Acquisition- Layar Designs- price and terms are unknown.

    What is next for Blippar?

    The Blippar founder Rish Mitra sees more expansion application for the technology, most importantly it’s search. The Blippar’s new app version helps the users to be able to paint the camera at any object and instantly grab all the additional info around it.
    Blippar’s is to unveil its latest technology soon at SXSW and is to start a few verticals, which includes music, movies, books and US based sports teams and to expand the new verticals on a weekly basis.

    More about Blippar

    Blippar, is the world’s leading image recognition platform and visual browser for mobile targeted specifically at customer brand interaction for brand advertisers, publishers etc. This app brings the magazines, newspapers, signage, products etc to life instantly through smart phones. It was founded on August 17th, 2011, by Omar Tayeb, Ambarish Mitra, Jessica Butcher, Steve Spencer.

    It uses the best augmented reality technology and unlocks the physical world to reveal stunning, interactive content experience which enables the users to engage more with the brands.

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