PLAE Raises $7M Series A

What does PLAE do?

PLAE, is a lifestyle brand. It is a startup which is a tech driven lifestyle brand for kids.   It’s first offering was a shoe for kids aged 3-8. It won the prestigious Red Dot Award for its unique kid focused approach to design, which yields products that have an incomparable blend of technology, function, fashion and fun. PLAE makes use of the biometric technology which usually the Olympians and professional athlete’s shoes are designed with, for creating brand shoes which produce a tough durability and biomechanics which suit growing kids.

These shoes consist of the top quality environment friendly materials and are produced in a lab factory which is known for its eco friendly practices.

How much PLAE was funded?

PLAE raised $7 M in Series A funding on April 15^th, 2015 from Partech Ventures. , Yasunobu Kyogoku, Finn Capital Partners, Cherubic Ventures, FLOODGATE, Western Technology Investment

What is next for PLAE?

PLAE will use the latest fund to expand its global operations and fund growth. It will also use the fund to invest in new product categories and cross channel technologies. With the latest funding, it brings the total to $10.8 M to date.

Since PLAE has been launched in 2013, it has grown at almost 100% per quarter and is on track for selling over 10M pairs of shoes in the next 12 to 18 months.

More about PLAE

PLAE was founded in 2012 and has its headquarters in San Francisco, CA. PLAE was founded by Ryan Ringholz, former Puma’s top designer and Jonathan Spier to merge the traditional shoe retails with a new technology for creating a lifestyle brand first of its kind for the touch generation.

Its shoes are sold online on their website and in selected Nordstrom stores all over the nation and in 200 top tier retailers in U.S.A.