Sticky, eye tracking analytics firm Raises $5M

What does Sticky do?

Sticky, is online biometric eye-tracking analytics company which helps advertisers, publishers and agencies in making more money by knowing correctly what is seen and not seen in all of their communications. This platform ensures that the ads which are displayed by its customers get seen. Its eye-tracking is a cost effective and highly scalable webcam solution which extends over the viewability to what is actually SEENTM.

Sticky has a innovative and disruptive technology which provides publishers what they have to know, the true value of their branding inventory and brands, what they need to get to increase their number of customers viewing their message. This startup is all about how to engage the real humans and make them pay attention.

How much Sticky was funded?

Sticky raised $5M in Series A funding on April 29^th, 2015 from the investors Dawn Capital, Northzone and Conor Venture Partners.

Previous funding

• $3M in Series A round on April 11, 2013 from the Investors Conor Venture Partners and Northzone
• $3M in Seed round on May 14, 2012 from the investor Northzone.

What is next for Sticky?

Sticky will use the latest funding to further increase the company’s build out of its technology and sales team and for strengthening its product offerings in the advertising and digital content market which is demand better ways for getting more real people pay attention to their ads.

More about Sticky

Sticky is a online biometric based analytics company which aims at bringing a fundamental change in the way advertising and content providing companies engage online with their consumers. Its platform is cost effective and highly scalable and its eye tracking technology is set to become a ubiquitous tool which is used by companies for optimizing the audience experience  for engaging them, which results in more real humans to pay attention. Sticky was founded in 2009 by Mathias Plank. It has its headquarters in Stockholm.