America’s Food Brand, NatureBox Raises $30M

What does NatureBox do?

NatureBox, is an online delivery service which delivers all natural snack foods to their consumers every month. This startup is building a customized food shopping experience online which caters to the consumer’s diet and taste preferences. It is focusing on the $64B snack food category initially. With creation of its own line of products, it’s intention is to build a multi channel and multi-category brands in the food category.

NatureBox is continuing to grow its customer base 50-100% every month off its already large base. It serves customers in all 50 states of USA. It has partnered with WhyHunger to help provide nutritious food to millions of Americans who are hungry. Through this company it works directly with the community organizations, summer meal programs and emergency food providers for the low income children. It has donated over 150K meals to Feeding America previously.

How much NatureBox was funded?

NatureBox raised $30M in Series C funding on May 5^th, 2015 from the investors SoftBank Capital, General Catalyst Partners, Canaan Partners, Kensington Capital, Valley Oak Investment and Neuberger Berman Equity Funds.

Previous funding

$2M in Seed funding on December 12, 2012 from Plug & Play Ventures, Redpoint Ventures and General Catalyst Partners.

$8.5M in Series A on July 23, 2013 from SoftBank Capital and General Catalyst Partners.

$18M in  Series B funding on April 14, 2014 from Canaan Partners, SoftBank Capital and General Catalyst Partners.

What is next for NatureBox?

The funding will be used to support its big expansion plans as it preps up to bring its direct to consumer model to the new categories, markets and channels.

More about NatureBox

NatureBox was founded on January 1^st, 2012 by Gautam Gupta and Kenneth Chen. It has its headquarters in San Carlos, CA.  It delivers carefully sourced and nutritionist approved foods right to your door step.