Entrepreneurs, Here’s How To Get Your New Business Off The Ground

We have a lot of respect for entrepreneurs. There’s a passion and ambition that keeps you going and drives every decision. You can’t help but admire that in modern business. So, if you’re considering the entrepreneurial life, congratulations! You’re already halfway there. Most people are scared off before they even get this far. There’s just one problem facing new entrepreneurs – and we see it all the time. It’s inexperience online. Sure, they have the creative ideas and the industry experience. But, when it comes to building an online presence, they’re stumped!

That’s where we come in. We’ve built a decent following here at JCount, and it took a lot of time and dedication. If you’re starting out as an entrepreneur, you need patience when building that online presence. Hopefully, we can help you leapfrog a few steps, and avoid the trial and error process. We’ll tell you exactly what you need, and how to make it happen.

Website – Before you do anything else, you need a website. A good one. The website is the central part of your web presence. Everything else should revolve around this one vital piece. Now, it’s easier than ever to set up your own website. Simply sign up to WordPress.com, it’s the world’s most popular website-building platform. Choose a template or design that suits your company, and start uploading images, logos, and content. Simple! For a truly professional feel, it’s often worth hiring an expert web designer.

Social media – Your website is the sun in your online solar system. Now you need all the little planets to revolve around it. That’s your social media channels. We suggest starting with just one to focus your attention. Build your community. You’re probably already familiar with Facebook, so it’s a good place to start. Post relevant and useful content in a timely fashion, and always link back to your website. Eventually, you can expand to Twitter, Instagram, and Pinterest. If you don’t believe the power of social media, check out these 5 entrepreneurs who made their fortune there.

Marketing channels – By now, you’ll have found those first few customers and followers online. Great news. But, if you want to take things to the next level, you need to pump some money into marketing. That’s how you reach new people. We find that online adverts are particularly powerful (especially Facebook and Google ads). You should also start building an email list to send newsletters and promotional material. Finally, consider an email to SMS marketing software. Sending a text to customers is one of the best ways to personalise your marketing channels.

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LinkedIn – We all know that growing a business requires extensive networking. It’s all about who you know, after all! LinkedIn is the best place to start this process. Connect with the leaders and tastemakers in your industry. Use LinkedIn to spark that connection, before extending it to the real world. A good entrepreneur knows how to build his own profile. And this is the best place to start.

Now that you’ve got yourself set up online, you’ll start to see your business grow. Keep pushing forward and trying new things. Good luck with your new venture!

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