Funding

Testing Company Optimizely Raises $58M

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What does Optimizely do?

Optimizely, is a experience optimizing platform which has become synonymous with A/B and multivariate testing for users to improve their mobile applications and websites. This company is a world class website optimization platform which is very powerful and easy to use. The company enables users with and without technical expertise for making dynamic changes to their websites, testing the variations to live traffic, gathering instant results and start achieving their goals. More than five thousand enterprises have adopted this company’s services, some of these companies are eBay, Starbucks, Weather.com, Disney, Crate & Barrel, Demand Media etc. More than 190K experiment have been run on this platform and the number is increasing rapidly, as more businesses and individuals alike are realizing the power of data driven decision making.

How much Optimizely was funded?

Optimizely raised $58M in Series C on October 13, 2015 Andreessen Horowitz, Salesforce Ventures, Tenaya Capital, Danhua Capital, Pharus Capital Management, Citi Ventures,Benchmark, Correlation Ventures, Battery Ventures, Index Ventures and Bain Capital Ventures.

Previous funding

  • Undisclosed amount in Seed round on December 15, 2009 from Y Combinator
  • $1.2M in Angel funding on March 17, 2010 from Founder Collective, Chris Sacca, Ron Conway, Paul Buchheit, Steve Chen,Joshua Schachter, Ashton Kutcher, Mitchell Kapor, Brian Sugar, Chris Dixon, Ariel Poler, Nils Johnson, Ram Shriram, Naval Ravikant, Sam Altman, Steve Huffman, Avichal Garg, Deep Nishar, Keval Desai,Jonathan Heiliger and Elad Gil.
  • $2M in Seed round on February 6, 2012 from Raymond Tonsing, InterWest Partners, Battery Ventures and Google Ventures,Felicis Ventures
  • $28M in Series A on April 16, 2013 from InterWest Partners, Benchmark, Google Ventures andBain Capital Ventures,Battery Ventures
  • $57M in Series B on May 5, 2014 from Andreessen Horowitz, Bain Capital Ventures and Benchmark

What is next for Optimizely?

Optimizely is laying emphasis on making products which are usable by the marketing mortals. The company also has plans to expand to other teams within a business. The company’s goal is to optimize every experience and this funding will help fulfil this.

 More about Optimizely

Optimizely was founded on December, 2009 by Dan Siroker and  Pete Koomen. It has its headquarters in San Francisco, CA.

 

 

 

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