FollowAnalytics Raises $10M in Series A

What does FollowAnalytics do?

FollowAnalytics, is a leading a new generation of mobile engagement designed for marketers to power the one on one mobile moments, which are highly personalized customer experiences, without having to rely on information technology. The company provides a mobile marketing automation and engagement platform for the Fortune 2000 companies. The company works with these Fortune 2000 companies for transforming their customers into brand advocates via great mobile app interactions. Using this company’s mobile marketing automation and engagement platform, brands have the tools for monetizing loyal consumers and in revitalizing unresponsive customers through a journey of customized, contextual mobile marketing moments. The company was built from the ground up for mobile marketers, rather than developers, making it easy to used and implement and intuitive. It combines analytics which connect across CRM systems with machine learning for analyzing and predicting customer behaviour and identifying the right mobile moments for engaging users.

How much FollowAnalytics was funded?

FollowAnalytics raised $10M in Series A from Zetta Venture Partners, Salesforce Ventures, Sapphire Ventures and Aspect Ventures.

Previous funding

$3.86M in an undisclosed round on February 24, 2015 from Zetta Venture Partners

What is next for FollowAnalytics?

FollowAnalytics has received a total of $13.5 M to date in investments. The latest funding will be used for expanding the company’s worldwide sales and marketing initiatives.

More about FollowAnalytics

FollowAnalytics was founded in 2013 by Samir Addamine. It has its headquarters in San Francisco, CA. The company is leading  in the next gen of one on one mobile engagement solutions which will engage the consumers deeply. The company is powered by push button connectors for consumer data sources and Contextual Analytics Engine, which is a first of its kind and. The company does most of the work for marketers by providing them the intelligence and automation necessary for creating mobile moments and omnichannels experiences which will enthral the customers.