MAVRCK raises $5M

What does MAVRCK do?

MAVRCK, is a micro-influencer marketing platform for premier brands. The company enables national consumer brands for driving sales by identifying and activating their most influential consumers at scale. It powers premier customer brands for driving more sales on social. Their influencer activation engine is the only solution which major brands trust for the identification and activation of their most influential customers across social networks at large.

How much MAVRCK was funded?

MAVRCK raised $5M in Series A on November 13, 2015 from GrandBanks Capital and Kepha Partners

Previous funding

• $50k in seed funding on February 2, 2013 from Betaspring
• $225k in angel funding on April, 2014 from IDEA Northeastern University’s Venture Accelerator
• $310k in angel funding on November 13, 2014 from Techstars
• $2.5M in Series A on December 17, 2014 from GrandBanks Capital

What is next for MAVRCK?

MAVRCK  plans to use the funding for accelerating its growth as it continues changing the way brands engaging consumers on social. This funding brings the amount raised in total by the company to a total of $8.3M. This funding is just this year’s latest milestone with important achievements. It has opened its new headquarters and has tripled its team size. The company has launched its Fan Grader analysis tool for the brands for the identification of influential fans on Facebook.

 More about MAVRCK

MAVRCK was founded on February 1, 2012 by Lyle Stevens, Chris Wolfel and Sean Naegeli. It has its headquarters in Boston, Massachusetts. The company was awarded U.S.Patent 9026594 for the algorithm driving the company’s influencer activation engine. The company powers brands in both identifying and activating their most influential consumers at scale across multiple social networks. The company’s influencer activation engine is trusted by premier brands for identifying and activating its most influential customers across Twitter, Facebook and Instagram.