Funding

ALICE raises $9.5M

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What does ALICE do?

ALICE, is a mobile platform for guests to engage with hotel services and staff, it is a platform which enables hoteliers in providing mobile services to their guests. Through this company, hotel guests can remotely connect to an entire suite od services of a hotel through their smart phone, whether they are on premises or off it. the company helps guests in accessing and purchasing more services they like, whenever they are in need of them. The company makes booking services like room services, spa treatments, restaurant reservations, housekeeping requests simple, accessible and efficient. The company’s innovative platform helps hotels in connecting with their customers around the clock, which results in increased revenue and a better efficiency of everyday operations and managing tasks. The company will actively collect the preferences of the guests and behaviour through their activities in all partnered hotels. This will help the hotel in understanding their guests much better and use the data collected in serving to their needs better.

How much ALICE was funded?

ALICE raised $9.5M in Series A on January 19, 2016 from neuehouse, Laconia Ventures, 645 Ventures and Expedia

Previous funding

  • $500k on June 1, 2013
  • $3M on February 9, 2015 from 645 Ventures, Todd Arky, Jason Finger, neuehouse and Paul Appelbaum

What is next for ALICE?

ALICE plans to use the latest funding raised for building out its technology and significantly expanding the team hiring sales, product, engineering and account management roles. The company is working on a SaaS based pricing model with most hotel partners between $500-$1500 monthly for accessing the platform, based on their needs and operation.

More about ALICE

ALICE was founded on July 1, 2012 by Justin Effron, Dmitry Koltunov, Julie Ulrich and Alex Shashou. It has its headquarters in New York, NY. Through this platform, hotels can share relevant promotions, available upgrades, unused services as they arise to specific guests with the best chance of acting on the promotion.

 

 

 

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