DataXu raises $10M

What does DataXu do?

DataXu, is the leading entertainment company in Europe. It is ranked number one programmatic media activation data management and marketing analytics solution in the industry. The company is a open next-gen marketing analytics platform which helps marketers in better understanding and engaging customers in a programmatic world, no matter what device they are using.

How much DataxU was funded?

DataXu raised$10M on January 25, 2016 from Sky

Previous funding

• $7.8M in Series A on April 17, 2009 from Atlas Venture and Flybridge Capital Partners
• $11M in Series B on March 8, 2010 from Menlo Ventures, Atlas Venture and Flybridge Capital Partners
• $27M in Series C on February 7, 2013 from Thomvest Ventures, Flybridge Capital Partners, Menlo Ventures and Atlas Venture
• $10M in Series D on February 5, 2014 from Thomvest Ventures, Flybridge Capital Partners, Menlo Ventures, Infocomm Investments and Atlas Venture.

What is next for DataXu?

The company plans to use the latest funding for developing a deeper understanding of programmatic advertising and play a part in shaping the market as it progresses. The investment will ensure that DataXu and the latest round’s investor Sky continue to learn.

More about DataXu

The company was founded on September 1, 2009 by Mike Baker, Bruce Journey, Willard Simmons and Sandro Catanzaro. It has its headquarters in Boston, MA. It has offices in 11 countries and provides services to over 700 brands across the world. The company has the backing of Flybridge Capital Partners, Atlas Venture and Menlo Ventures. This company was founded on the premise that data science can aid marketing. It was founded with the aim not only to improve the efficiency of the agencies or for the brands to gain more profit, but also to make it more personalized and engaging for the customers. The top agencies and brands partner with this company to deliver real results and prove how marketing positively impacts the business.