Pathmatics Raises $3M in Series A

What does Pathmatics do?

Pathmatics, is a leading intelligence platform to the online advertising industry. It provides analytics products to the online display advertising industry. The company uses its patent pending technology for analyzing digital advertising activity and delivering real time actionable mobile and digital intelligence to agencies, advertisers, publishers and adtech providers. The company was founded with  the aim of bringing transparency to the digital advertising. It is driven by passion for visualizations, data and tough processing problems. Its market leading advertisements reflect the accuracy users can expect of their team.

How much Pathmatics was funded?

Pathmatics raised $3M in undisclosed round on March 2, 2016 from Upfront Ventures.

Previous funding

• $1.7M on January 10, 2013 from Launchpad LA, Andy Rankin, Clark Landry, Karlin Ventures,Daher Capital, BDMI, Baroda Ventures, Upfront Ventures, Double M Partners, Seth Demsey and GRP Partners.
• Undisclosed amount on June 4, 2014 from Manatt Venture Fund

What is next for Pathmatics?

The company plans to use the latest funding raised for its continued global expansion and for further investments in its proprietary PathSource technology. As a part of the funding Sim Blaustein, partner of BDMI company has the joined this company’s board of directors. The investments will allows the company to accelerate its tech innovation and expand its footprint all over the world.

More about Pathmatics

Pathmatics was founded on November 1, 2010 by Gabe Gottlieb and Tom Lorimor. It has its headquarters in Santa Monica, CA. The company was founded as YieldMetrics. The company provides transparency and the best intelligence on when, where, how and for how much every ad gets place. This is used by publishers, agencies, ad tech companies and advertisers all over the world for analyzing and optimizing their digital advertising operations and strategies.  It is backed by BDMI.