Apptimize raises $12.4M in Series B

What does Apptimize do?

Apptimize, is a company which offers the leading optimization platform for A/B testing of mobile apps. The company’s solution helps in improving Android and native Ios apps by enabling rapid iteration through A/B testing, advanced feature tracking and measuring and instant updates.  Solution can be installed very easily, and can reduce the development cycles which usually takes weeks to just a few hours. Any promotion or new feature can be instantly deployed to everyone, or a specific list. Developers and business users can see all the results together to inform and execute mobile strategy in the future.

How much Apptimize was funded?

Apptimize raised $12.4M in Series B on August 2, 2016 from Ken Ross, Goldcrest Investments, Western Technology Investment, U.S. Venture Partners (USVP) and Glynn Capital Management.

Previous funding

• An undisclosed amount on June, 2013 from Y Combinator
• An undisclosed amount on September 4, 2013 from Merus Capital and XG Ventures
• $2.1M on January 22, 2014 from Charlie Cheever, Noosheen Hashemi, Arram Sabeti, Oliver Jung, Farzad (Zod) Nazem, Beenos Partners, Raj Fernando, Merus Capital, Jotter Investment, Dana Marotto, GV,  Ken Ross, Jeff Arnold, GCINNOVATION,  Waseem Daher, Hart Lambur, Start Fund, Y Combinator, Ting Yin Kwan,  Maverick Capital, DDBK PARTNERS, AngelList,  Wayne Pan, Steven Fan,  Albert Sheu,  XG Ventures, Andrew Valiente, Starling Ventures, Timothy Abbott and Chung-Man Tam.
• $4M in Series A on February 17, 2015 from Costanoa Venture Capital

What is next for Apptimize?

The company plans to use the latest funding raised for fueling its continued global growth of its solution. As a part of the funding Dafina Toncheva will the join the company’s board of directors.

More about Apptimize

Apptimize was founded in 2013 by Jeremy Orlow and Nancy Hua. It has its headquarters in Menlo Park, CA. This company increases engagement and revenue.