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What does Engagio do?
Engagio, is a market pioneer which is defining the account based everything model. The company is building an all in on account based marketing everything solution for engaging target accounts and deepening sales and marketing alignment. Through a combination of ABM consulting and expertise with a powerful but easy to use platform. The company will help business to business marketing pros understand target accounts, prove the impact of their ABM efforts, orchestrate integrated account plans.
How much Engagio was funded?
The company raised $22M in Series B on August 9, 2016 from Storm Ventures, Norwest Venture Partners – NVP and FirstMark Capital.
Previous funding
$10M in Series A on April 8, 2015 from FirstMark Capital
What is next for Engagio?
Engagio plans to use the latest funding raised for expanding its customer success, scaling marketing and sales, and accelerating product innovation in the fast growing account based marketing industry. Swiftly growing smal companies and large enterprises with complex sales use the solution for driving account conversion and engagement, deepening sales and marketing and expanding customer relationships.
More about Engagio
The company was founded on March 14, 2015 by Jon Miller. It has its headquarters in San Mateo, CA. The company is building ABM platform for business to business companies. This platform complements existing marketing automation platform and salesforce for providing a holistic, account based view and orchestrate outbound interactions across marketing and sales. Unlike the traditional platform which enables companies in proactively reaching out to land and expanding the most valuable account. The traditional platforms are fishing with nets whereas this company enables fishing with spears. This account centric platform is orchestrating and measuring account based marketing and sales development efforts at named accounts. Companies use their solution for driving customer relationships, engagement and conversion and for deepening sales and marketing alignment.
