Refinery29 Raises $45M

What does Refinery29 do?

Refinery29, is a digital media site for women. It is a digital lifestyle media company which is dedicated at inspiring the modern women to live and well rounded and stylish life. This digital lifestyle media company for millenial minded audience of more then 175 M users across platforms and 25 M on the web. Through different lifestyle stories, original video programming, shareable content, and social across all platforms, this company provides its audiences the inspirations and tools for discovering and pursuing a more independent, informed and stylish life.

How much Refinery29 was funded?

Refinery29 raised $45M on August 11, 2016 from Scripps Networks and Turner Broadcasting.

Previous funding

$500k on February 13, 2010 from Marc Mitchell, Ramesh Haridas and Jim Yang

$4.3M in Series A on 2012

$5.6M in Series B on January 12, 2013 from Eastern Capital, Hearst Corporation, Hippeau Ventures, FLOODGATE, First Round and Lead Edge Capital

$20M in Series C on October 16, 2013 from Stripes Group

$50M in Series D on April 27, 2015 from Scripps Networks and WPP

What is next for Refinery29?

The company has launched Refinery29.uk website in November 2015 and will soon launch a German version website. The company plans to use the latest funding raised for collaborating on developing content tied for programming across Turner’s cable networks and targeted to the company’s young female demo and also will team on cross platform advertisement sales. As a part of the funding, Christina Miller, president and general manager of Cartoon Network, will join this company’s board of directors.

More about Refinery29

The company was founded in 2005 by Philippe von Borries and Justin Stefano. It has its headquarters in New York, NY. The company has about twenty seven million unique visitors per month to its site and claims in reaching more than 225 M users across all the platforms. The company has strong capabilities in digital products, content creation and event marketing.