A Detailed Discussion on Post Migration Follow-up


A website migration represents a function that transforms a website significantly, which can change the website’s visibility in search results. Your website migration can affect your perceptibility in search results because of search engine optimization. SEO is an approach that operates to develop your placement in search results by optimizing your website for search engines and users by designing a fast and mobile-friendly website. There are eight effective phases of website migration, namely: Planning, Pre-migration preparation, Pre-migration testing, Launch, Post-migration review, Post-migration follow-up, Post-migration monitoring, Evaluating the success of your website migration. This article describes the Post-migration follow-up process.

GSC and BWT: Change of Domain:

When you are going to migrate a new domain, send the information to Google and Bing about this applying the Change of Address feature. At first, you need to contact your hosting provider to confirm all versions of the new field in Google Search Console. Then adjust the framework for WordPress address and also site address. Before you pull the trigger, make sure that you back up your site. Present a change of address in Google Search Console and Bing Webmaster Tools. Then change all internal links and implement high-level settings in GSC. And lastly, reconnect Google Search Console.

GSC: Fetch and Render:

In the process of website migration, Fetch and Render will analyze how Google crawls and renders a page on your site. Fetch will renew the page’s code and determine how Google sees the page. Fetch and Render will return the page’s code with a pair of side-by-side images. One version of that image visitor “sees” and another version that Google “sees”. If you want to migrate your website, apply the Fetch and Render feature of Google Search Console to be sure Google can inquire and render your pages. This is a vital point to make sure you did not avoid anything. 

Paid Campaigns:

You are now ready to utilize the renewed payment operations immediately so that the target URLs are converted into new URLs. And if a brand grows, the ad manual refers to the new brand. When you have produced re-branding and payment operations throughout your most significant queries, then it’s time to initiate them.

Update Backlinks: 

Combine with websites that are connecting to your old sites to renew their links to conduct to the new website. It reduces quantity time for your users, claims on more link power. And for the new brand, it assists in increasing the website’s visibility. If a page’s URL changes during a site migration, any backlinks connecting to that URL have decreased in value.

Extend the TTL of DNS Records:

After someday of the migration, you can securely extend the TTL of the site’s DNS credentials depending on what value you will be added to it. These are often quite low if you are using a CDN. If you are not, they are normally higher wherever from a few hours to a few days. In each case, arranged it to the pre-migration state.

Execute the Old Environment Available:

You have to make the old conditions obtainable by a subdomain, as specified in the Set up a separate environment segment.

Discard The Old Staging Environment:

Now it is the time to discard the old staging environment because the old environment just assists as a recommendation and is no longer being acquired.


In a nutshell, it may be concluded that website migrations can be really complicated. In order to execute your website migration, you need to have a stable plan. And most importantly, you need to have enough as well as a clear knowledge about the different phases of migration.