Achieving Business Growth With Simple Digital Marketing Growth Hacks

Digital marketing provides businesses with unparalleled opportunities to grow their business that didn’t exist some years ago. For the layman or inexperienced businessperson in digital media, this industry can appear overwhelming and hard to crack. And not only that, even industry experts need to be vigilant and on top of the game to utilize the internet as an effective marketing channel.

In this article, we will outline five practical growth hacks which will have immediate impact on your business activities online. Furthermore, they are anything else than hard to use. These are five simple techniques that can make a significant difference in terms of harnessing and monetizing marketing channels effectively.

To start with, the first technique is the use of landing pages. These are 1-page websites which have the aim of getting visitors to take an action, e.g. sign-up or lead generation in return for sharing a product or service offer. You need to consider certain aspects before bringing this marketing technique into action. Landing pages need to be built with the user in mind which means that they need to be simple, intuitive and obviously professional. Hiring a professional to design your page will pay-off with better conversions and is therefore highly recommended. The offer you host on the page should be exceptional quality, especially when you make offers for free because then people will truly value your work. Furthermore, an element or scarcity or urgency will help to get people to sign-up which is commonly used online by marketers. Considering a video message on the page can be an interesting tactic to boost up opt-in rates.

Moving on to tactic No. 2: Retargeting. This is a marketing technique which is immensely powerful, but still underutilized by many businesses. Retargeting ads allow you to market your online ads in front of only those people who have been in contact with your brand before, either by visiting website or a sign-up page. You can even define to only target those people who have visited your page for more than a certain time (e.g. more than 4 minutes). You can implement this by installing a pixel code on your webpage which allows the ad service, e.g. Google AdWords or Facebook to track user data to then be retargeted.

Another marketing channel is Social Media Marketing. This area is huge and rapidly evolving. Over time, more and more businesses recognized the need for social media marketing and these days most businesses are on social media channels such as Twitter, Facebook and LinkedIn. However, the problem is that these businesses often don’t have a proper strategy of what they want to achieve. Sometimes, you will find empty feeds, no engagement, inconsistent branding, etc. The biggest mistake is a missing connection to your entire online presence to build an ecosystem for your business. When connecting social media to e.g. a landing page or a special offer you will close this gap and make use of your followers. Leadcube Media is a leading digital marketing agency based in London and specialised in helping businesses to build up a strong brand on social media.

Growth hack No. 4, which is actually quite simple, is A/B or split-testing. This technique allows you to optimize conversion rates by splitting up traffic with two variations in your marketing medium. This can be used in email-marketing or web design and landing pages. As an example, your email marketing campaign has 1000 subscribers. With the right email marketing software, you will be able to conduct a simple A/B test by sending out 100 emails to the email variation A and 100 emails to the email variation B. These two variations are very similar and should only be different in terms of one variable, e.g. the emails have different headlines. You will now be able to see how the email opening rates differ from one another. The remaining 800 remaining emails will be send based on the results you have achieved in the A/B test. Alternatively, you can conduct this test with another variable again until you gained confidence regarding the best technique for sending out the entire campaign.

And finally, coming to growth hack No. 5, which is Facebook group marketing. Facebook is a leading platform for getting in front of the entire world population. There are three ways of marketing: Profiles, Pages and Groups. While profiles and pages are great and arguably a must-to-have for individuals and businesses, Facebook groups can bring your marketing to another level. With groups you can build your community of loyal fans which is an enormous benefit for your business. You can stay on top of mind of your audience and they will appreciate receiving free content from you. Furthermore, they have the opportunity to get directly in contact to you as a business. The lesson: If you don’t have a Facebook group yet, definitely consider building one. It’s another great channel and free way of promotion.

To summarize, there are many techniques and growth hacks which are exceptionally effective and can help you build a stronger brand and achieve business growth.  Start with simple tactics straight away and get your digital marketing back on track.