Additional Extras That Will Help Your Online Startup to Stand Out Against Competitors

Most startup companies follow the same advice when they’re setting out. Choose a brand name. Invest in a graphic designer for your logo. Create a neat and tidy web layout, or high a web designer if you aren’t tech savvy yourself. Photograph stock properly with light natural light. Promote your products online and in more tangible forms. We know the deal. But if you want your business to stand out from the rest, there are a few added extras that can make your consumer’s experience that little bit more special.

Added Security

Put your customers’ minds at rest while they make purchases through your online checkout. A top concern for ecommerce consumers is the safety or their personal and payment details. It’s not surprising. Cybercrime is one of the most rapidly expanding sectors of the crime world. Individuals fear that they may have their identities stolen if their details aren’t kept safe and secure, which could result in a huge personal financial loss. Invest in an identity verification service. This will ensure that your customers are who they say they are, not criminals masquerading under another’s login details. You will reduce the risk of fraud, maintain regulatory compliance and give your customers a comforting and worry-free checkout experience.

Ad Extensions

Don’t stop at your standard ads. Invest in ad extensions. These allow you to make your advertisements bigger with more options for potential buyers to click on. Extended ads allow your potential customer to get to the page they are searching for faster and more efficiently.

Loyalty Rewards

There are relatively few small online businesses that engage in loyalty rewards. This is particularly surprising when you consider that small businesses really the most heavily on brand loyalty. A loyalty reward scheme rewards customers for choosing to shop with you over your competitors. It also re-enforces this behaviour, as they’ll come back to continue claiming redeemable points. Then there are more subtle benefits: in signing up for a loyalty scheme, your customers can agree to hand over their details for marketing and promotional purposes. You will be able to add them to a mailing list, which will update them on new stock, offers and store events.

Pop-Ups

Use pop-ups to inform your customers of discounts and sales. Individuals who are undecided on whether to purchase from you or not may be swayed by this surprise opt-in offer. Avoid any unnecessary pop-ups, as these will just irritate your customers and drive them away from your page.

Payment Options

Provide as many payment options as possible upon check out. You don’t want to get a customer to the point of checkout, only for them to realise that you don’t accept their preferred payment method. When this happens, you put in all of the hard work and a competitor with the appropriate payment option.

Mobile Optimisation

Make sure that your site layout is optimised for mobile use. User experience and navigation are some of the most important factors when it comes to enticing a consumer to buy your goods. People have their phones on them most of the time, so if they can view your site properly on their mobile device, you can increase your sales dramatically.