Should businesses implement AR and VR?
Technology gadgetry and innovation sites have in the past year boomed with various devices which are oriented to augmented reality and to virtual reality. From the Pokémon Go, which really started the race to have the best augmented reality, to Virtual Reality viewers for the Samsung and iPhones, our culture has quickly become infatuated with the concept of AR and VR. But does this necessarily mean that a business should invest in such technology? That depends upon the business and upon the goal of the marketing/technology which will be offered.
A quick boom may lead to a quick decline
While the virtual reality devices are prominent now, I must remember back to other technology which had a massive boom in popularity only to die out within a few years. Such technology would include Tamagotchi, zip discs, and even the MP3 player (as it has been replaced by the ability to have the players in smartphones). Businesses should be cautious of the expedient rate in which the technology is becoming popular. While the concept of virtual reality and augmented reality is not apt to decline, the delivery systems of the technology are. Consider Google Glass. For a while, the company was at the forefront of the AR and VR world. Yet, due to poor design and to security concerns of some of the features, primarily the camera function, it has fallen into obscurity.
If you are considering investing in Augmented Reality or in Virtual Reality, make sure that your product is oriented more to the technology, with the ability to adapt as new technology is developed, rather than to a product. While there is nothing wrong with designing elements for Microsoft’s Hololense, a business would do better to have 3D models which could be used in a number of VR and AR devices.
At this point in the development of augmented reality and virtual reality, there is a substantial amount of potential for high ROIs for businesses which invest in the technology. Since companies like Apple, Microsoft, and Google are all working to have the best and the newest technology in this sector, investing in the development of the technology may be beneficial. Again, invest in the technology and not in a particular product.
Should a business wish to utilize Augmented reality and virtual reality for their business, there are a few advantages over the traditional data presentation methods. First, data can be presented in a 360 degree space and can be categorized according to importance. Secondly, virtual offices can allow for meetings in one place with data present, even if the clients are across the world. Finally, the cost of data and analytical information may be lower when presented digitally than when analyzed in the traditional methodologies. Forbes stated that “By presenting data inside a 3D canvas which wraps around the user, far more than the traditional three dimensions become available. As well as placement on X, Y or Z co-ordinates, data points can be distinguished by size, colour, transparency, as well as direction and velocity of movement.”. This cannot be accomplished with 2D.
It is a transition
Businesses and companies which have not implemented 3D elements into their presentations are recommended to transition into the world of AR and VR slowly. Try to implement 3D models and elements into your presentation using free models from CGTrader. Have employees test out the headsets and the VR options which are available before committing your team to using the devices. Those considering Augmented Reality should do a presentation on the technology and how it will be used in the office (for example will you use Augmented Reality to train employees on how to construct your product?).
While augmented reality and virtual reality are gaining momentum in the technology and gadget sector, it is ill advised to jump hap-hazard into investment or implementing such technology. Yes, it is a fad at the moment, but fads shift. Businesses should approach such technology and gadgets with the same critical and analytical vigor that they would a potential client offering a new service. First assess the worth of the product, then calculate the ROI for their business, if the ROI and the function of the AR and VR is beneficial. Yet, if the ROI I not more than the investment cost and the particular gadget does not have the popularity to support long-term use, avoidance is preferable.
In the end Augmented Reality and Virtual Reality will need to be integrated into companies which wish to have a pretense of being modern. Yet, the development of such technologies is shifting at a rapid pace. Businesses should look to practical solutions using the technology which is more apt to become standard than to follow market fads should they with to become a part of futuristic business relations.