Blogging is a great way to engage your target audience on the web, and every great business website has something to draw the interests of passing users. A well-crafted blog can go far in the way of helping your business mean something to a wide range of consumers.
If you’re looking for ways to spruce up your business website and draw more potential business online, learn more about setting up a blog. Here is a brief look at some of the most exciting benefits of adding a blog to your business website.
Drive traffic to your website
If you create a compelling blog presence, more people will have a reason to visit your website. You can target different types of consumers with each article you add to your blog by shifting your topics, making your blog a versatile marketing tool.
For example, this lending company can drum up articles about a range of financing topics without straying from the relevancy of the industry. Get creative, and give consumers stimulating information about your realm of business.
Increase engagement and conversion potential
A blog that is built to serve your target consumer will increase viewer engagement with your business website, and boost the potential for conversions. Add a compelling call-to-action within your blog design, and encourage interested readers to take action.
Try offering something free in exchange for a user’s contact information. Build a lasting connection, and you will have many chances to build rapport with consumers.
Improves your favor with Google
Posting new content regularly on your website will ring a bell with Google’s search bots. According to the concepts of SEO (search engine optimization), the search bots love to see fresh content for users to explore.
Make sure to adhere to the various elements of good SEO within the design of your blog entries, so your posts will rank high in the SERPs (search engine results pages) when users are looking for relevant information.
Shareable on social media pages
Blog posts give your business an extra boost on social media as well. You can make your pages more shareable by adding social media sharing icons, but you can take the benefits a step further.
Use each new blog post as a reason to make a new post on social media as well. Plug your blog through your social media to direct that traffic towards your website.
Great source of communication
Your blog is also a great tool for communicating with your target consumer. An intriguing blog post stimulates thought, and adding a “leave a comment” button to your blog will give readers a place to start a conversation. Get involved, and converse with readers by allowing comments on your content.